Why did Cadillac change their emblem?

While a distinct aspect of the old logo, Cadillac does point out that its crest has changed several times over the years, and the wreath hasn’t always been part of it. Instead, the new crest is “sleeker and streamlined”, designed to best represent the brand’s long-running Art & Science design philosophy.

What year did Cadillac change its emblem?

2014
The Cadillac logo has undergone a multitude of changes since the brand’s inception in 1902. The most recent change took place in 2014, when Cadillac did away with the laurel wreath, leaving the crest by itself, albeit in an enlarged fashion.

What’s the meaning behind the Cadillac symbol?

First used on Cadillac cars in 1905 and registered as a trademark the following year, the coat of arms symbolizes pioneering and leadership in the automotive industry. The coat of arms is divided into two parts, a coat and shield. The couronne, or Coronet, symbolizes the six ancient courts of France.

When did Cadillac get rid of the wreath?

At the reveal, GM’s luxury brand made another, less spectacular announcement: It’s changing its logo. The new look was first shown in August on the Elmiraj concept, and now we know it will be on all new cars starting mid-2014. The wreath is gone, and the crest is lower and wider.

What is the history of the Cadillac logo?

The first Cadillac logo was designed in 1902 and featured a crest with swans and parallel lines, with a crown on top and an ornate circle framing. The crest was inspired by the Detroit founder’s cat of arms. The wordmark “La Mothe Cadillac” was placed on the bottom part of the logo.

What do the colors in the Cadillac emblem represent?

Cadillac says that the black against gold denotes wisdom and riches; red indicates prowess and boldness in action; silver stands for purity, charity, virtue and plenty; and blue represents knightly valor. Meanwhile, the background of the wreath and crest is platinum–the most valuable metal.

When were the ducks removed from the Cadillac emblem?

The crest’s last significant redesign was in 2000 when Cadillac introduced its sharp-edged Art and Science design language. The coat of arms became more geometric, and specific features on the crest, notably its swimming ducks, were dropped.

Why did the Cadillac logo have ducks?

The Merlettes: Commonly known as “the ducks,” these birds appear in trios to symbolize the Holy Trinity, with three on one side representing the nobility of the mother’s lineage and the others representing the father’s noble lineage. The use of the birds comes from the time of the Crusades.

Why are there ducks in the Cadillac logo?

Why did Cadillac remove the ducks?

why the “Merlettes” (ducks) were removed from the Cadillac logo. Well, here is the answer: The Merlettes were removed about 10 yrs ago to streamline the look of the crest to be in synch w/ the design of the new generation of Cadillac models.

What are the ducks on the Cadillac symbol?

The Merlettes: Commonly known as “the ducks,” these birds appear in trios to symbolize the Holy Trinity, with three on one side representing the nobility of the mother’s lineage and the others representing the father’s noble lineage.

What are the leaves around the Cadillac logo called?

Most recently, the Cadillac badge lost its laurel leaves, which used to surround the crest, in an effort to further modernize the logo as the brand pushes forward with an ambitious turnaround plan.