What are marketing goals?

The purpose of marketing is to reach your target audience and communicate the benefits of your product or service — so you can successfully acquire, keep, and grow customers. So, your marketing goals must relate to the specific business objectives your company wants to achieve.

How do you set SMART marketing goals?

How to set SMART goals

1. Summarize your goal.
2. Set a specific numerical goal.
3. Decide on a completion date.
4. Write it down.
5. Break it down into smaller tasks.
6. Be aware of potential obstacles.
7. Communicate, communicate, communicate.
8. Analyze and assess.

What are the 7 goals of marketing?

7 important marketing goals

• Increase brand awareness.
• Generate leads.
• Become a thought leader.
• Increase customer value.
• Improve SEO.
• Grow social media presence.
• Increase conversion rates.

What are your digital marketing goals?

Setting goals for your digital marketing

• Sell – Grow sales. Start with your most important transactions that lead to revenue and profit!
• Speak – Get closer to customers through dialogue and participation.
• Serve – Add value.
• Save – Save costs.
• Sizzle – Extending your brand online.

What is the importance of setting marketing goals?

Goal setting is the backbone of effective marketing. Goals help us prove how successful we are, provide focus, and push us to succeed. And while we know how important goals are to measure our success, more than 80\% of small business owners do not keep track of their business goals.

What is a digital marketing goal?

A digital marketing strategy is a forward-thinking plan, using SMART goals, to grow a business. Tactics associated with a digital marketing strategy include digital agency services like website design, SEO, paid ads, content marketing and social media marketing.

How do you create a smart marketing goal?

How do you write marketing goals and objectives?

How Do You Write Marketing Objectives?

1. Start by recording your sales goal in total dollars or as a percentage increase.
2. Next, set a target for market share.
3. Decide on the number of customers you need to achieve your sales objectives and market-share targets.