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Why did Wipro change its logo?

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The new logo represents the way the company “connects the dots” for its clients: integrating deep technology and domain expertise, applying insights from across industries, and consistently delivering world-class integrated, end-to-end capabilities and services.

Why is everyone changing their logos?

This trend happened simply because there was the technology to use. Graphic designers naturally wanted to showcase their skills as well. Plus, the market is already changing. They want something fresh or futuristic at that time.

What companies have changed their logos?

Below are some of our favorite and most interesting logo changes, including the reasons given by the companies.

  1. Microsoft Office: Head of Microsoft Office design, Jon Friedman explained the thinking behind the redesigns.
  2. Slack:
  3. Vrbo:
  4. Domino’s Pizza:
  5. IHOP:
  6. Youtube:
  7. Absolut:
  8. Instagram:
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Let’s begin with the most recent one. IHOP, a United States-based restaurant chain, changed its logo on 2nd June,2015, after almost 20 years, since its inception. According to the company, their logo looked somewhat like a person’s frown. Therefore, IHOP designed a new one that look like a smile, instead.

Shombit Sengupta
The correct answer is Shombit Sengupta. The founder of Shining Emotional Surplus, Sengupta created Wipro’s Rainbow Flower logo using the ’emotional surplus’ strategy. He feels that a logo should communicate an organisation’s core beliefs and values with energy.

Why do companies downgrade their logos?

Originally Answered: Why are all companies changing their logos to flat designs? Because it’s simpler and easier to process. This makes it much more pleasant for most viewers. And this isn’t just a logo thing.

Why are companies changing their logo colors?

Following last Friday’s Supreme Court decision, companies as varied as American Airlines, Gap, and MasterCard changed their social-media insignias to rainbow-colored logos in support of the historic ruling. Doing so was a quick, visual way to align themselves with the LGBTQ community.

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Why are brands changing their logos 2021?

The Best Logo Rebrands Of 2021 (So Far) They had to overcome political strife, racial injustice, and a global pandemic. Businesses must adapt with the world in order to overcome challenges in the marketplace. A logo is one of the most important visual elements a brand can use to communicate its objectives.