How many emails should a drip campaign have?

However, most campaigns consist of 4 to 11 emails sent out at evenly-spaced intervals. Ultimately, it’s a fine balance between overkill leading to an annoyed customer, and sending a drip email sequence with enough content to gradually nurture a lead from a variety of angles.

How do I make a drip email?

6 Steps to an effective email drip campaign

1. Figure out your goal.
2. What’s in the emails matters most.
3. Deliver the information that leads need to make a decision.
4. Set the timing and frequency.
5. Segment your campaigns.
6. Measure stuff.

How do you run a successful drip campaign?

How to set up a drip campaign

1. Choose your trigger. What specific action or date will your drip campaign be based on?
2. Identify your audience(s).
3. Craft your message for each email.
4. Measure and adjust based on performance.
5. Maintain your drip emails.

What is email drip campaign KPI?

An unsubscription rate over time is an email KPI metric example that is often misinterpreted. Every email drip campaign has an unsubscription rate, and the number of unsubscribes divided by the number of email subscribers. This metric can show you which messages need to be sent another time.

What is the difference between drip and nurture campaign?

Drip campaigns are typically a series of messages (emails… although these days they can include text messages, direct mail and social, too) sent at a regular interval you define to develop a relationship with your contacts. Nurture campaigns are a series of messages sent based on the lead/contact’s behavior.

Do drip campaigns work?

Drip campaigns can generate 50 percent more sales-ready leads through steady communication with customers. Companies that excel at drip campaigns generate 80 percent more sales at 33 percent lower costs. Companies have seen a 20 percent increase in sales after using drip campaigns to nurture leads.

How much does drip cost?

Too Long; Didn’t Read?

What are good metrics for email marketing?

Email Marketing Metrics Every Marketer Needs to Know

• Open rate. Open rate has long been one of the simplest, and most universally used metrics by email marketers.
• Click-through rate (CTR)
• Conversion rate.
• Bounce rate.
• Number of unsubscribes.
• List growth rate.
• Spam complaints.
• Forwarding rate/email sharing.

How effective is drip marketing?