Why is NBC so bad at Olympic coverage?

The single biggest flaw with NBC’s Olympic coverage over the years is that the network simply doesn’t cover the Games like a sporting event. It covers them like a reality show, or the way Oprah would do it if she were in charge.

Why is Olympic viewership so low?

Topline. Primetime viewership for the Tokyo Olympics plummeted more than 40\% from the last Summer Games, NBC said Monday, wrapping up two weeks of competition marred by a pandemic, a 13-hour time difference and broad shifts in TV viewers’ habits.

Is NBC losing money on the Olympics?

About 17 million people tuned in to that broadcast, about a 36 percent drop from the Rio Games. NBCUniversal paid about $12 billion for the rights to televise 10 Olympic Games through 2032. “We had a little bit of bad luck — there was a drumbeat of negativity,” Mr.

Why is the Olympics always on NBC?

Amid competing bids by Fox Sports and ABC/ESPN Inc., NBC renewed its rights to the Olympics across all platforms through 2020 in a deal worth $4.38 billion—the most expensive contract for Olympic media rights to-date. In May 2014, NBCUniversal extended its rights through 2032, paying $7.75 billion.

Who from NBC is covering the Olympics?

Mike Tirico
The new faces of NBC’s Olympics coverage. A new(ish) face will be leading NBCUniversal’s prime-time coverage of the 2021 Tokyo Olympic Games: veteran sportscaster Mike Tirico. Why it matters: It’s Tirico’s first run as prime-time host for the Summer Olympics.

Who is covering the Olympics 2021?

NBC and its affiliates are set to cover the event in the United States. The gargantuan task of broadcasting live and tape-delayed content will fall primarily to six stations — NBC USA, NBCSN, CNBC, Olympic Channel and Golf Channel — and NBC’s streaming platform Peacock.

How were the ratings for the 2021 Olympics?

The first preseason game of the 2021 season averaged 7.3 million viewers, the most watched preseason game in four years. That evening NBC’s cross-platform Olympic coverage averaged 13.3 million viewers. The ratings decline had little to do with the performance of Team USA.

How much money did NBC make off the Olympics?

In 2014 NBC paid $7.75bn for the rights to broadcast the Olympics in the US until 2032.

How much does NBC make off the Olympics?

In 2016, the ratings fell 9\% and NBC still turned a $250 million profit from the games, a record.