Why is KitKat successful?

KitKat have been successful because they have been able to satisfy the exacting demands of Japanese consumers in terms of product quality and packaging. This explains why the chocolate bars are so popular during exam time which runs from January to March in Japan.

How does KitKat advertise?

Kit Kat prominently features its tagline on the packaging of each individually wrapped chocolate, and in all its online and print advertisements too. Such aggressive branding drives across a consistent message that becomes ingrained in the consumer’s mind.

What does Kitkats slogan mean?

The story of Kit Kat’s slogan “Have a Break” have a chief thinker: Donald Gilles at the JWT London advertising agency in May 1957. The term “Break” has a double meaning that suited it perfectly to the product. “Break” to break (alluding to the characteristic sound when you break the bar) and “Break” to rest.

What is the unique selling proposition of KitKat?

KitKat not only has the advantage of being a trusted recognisable brand, but is also a key player when it comes to creating innovative and unique flavours; a unique selling point (USP) it can further build upon to gain distinct advantage over rivals.

Is KitKat the best candy?

Kit Kat was named the most influential candy bar of all time, surpassing the popular Hershey’s Milk Chocolate (No. 2), Nestle Milk Chocolate (No. 4) and Snickers (No. 5).

What pricing strategy does Kitkat use?

Price in the Marketing mix of Kitkat However, in order to increase the volume and maintain its loyal customers Nestle Kitkat has resolved to maintain a low and fair pricing policy. The starting prices of the Kitkat product remain unchanged at INR5, along with its quality, even if the quantity has been reduced.

What is the unique selling proposition of Kitkat?

Who invented the KitKat?

Henry Isaac Rowntree
The Kit Kat was first produced as a crisp, four-finger chocolate wafer bar in the 1930s, in Britain, by the chocolate manufacturer Rowntree’s. The company was named for Henry Isaac Rowntree, who bought a small grocery store in York that also operated a cocoa foundry.

What is brand positioning strategy?

In other words, brand positioning describes how a brand is different from its competitors and where, or how, it sits in customers’ minds. A brand positioning strategy, therefore, involves creating brand associations in customers’ minds to make them perceive the brand in a specific way.

What is Kit Kat brand personality?

The team decided to use ‘moment marketing’ and interacting with other brands online as a new way of bringing the KitKat brand personality – which Stewart describes as fun, empathetic and playful – to life.