Is direct mail marketing still worthwhile in 2021?

Direct mail is a tried-and-true successful marketing strategy. Not only is it still relevant in 2021, but it is actually a crucial approach that your business should embrace.

Is direct mail Dead 2021?

But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.

Is direct mail still effective?

Direct mail can be more effective. While direct mail and email marketing campaigns get similar response rates, a recent study found direct mail campaigns generate purchases five times larger than email campaigns.

Do postcards still work for marketing?

The truth is that postcard marketing really does work. In fact, it’s even more effective than some of the most popular digital channels and has a higher ROI too.

How can I make direct mail more effective?

7 Ways to make Direct Mail more Effective

1. Focus on buyers, not responses.
2. Make it easy to buy.
3. Stress benefits, but describe features that sell.
4. Adopt appropriate mass-advertising techniques to your direct mail.
5. Avoid slavish imitation of “successful” mailings.
6. Trust, but verify.
7. Create a big selling idea.

Are postcards better than Flyers?

It’s the postcard! Postcards’ inherent visual appeal, unburdened by envelopes, make it the extremely effective direct mail piece that it is. Coupled with their eye-grabbing capabilities, postcards are faster, cheaper, and easier to produce. Postcards can also be mailed for lower postage rates than brochures.

What should a business postcard say?

Use a clear headline, that outlines exactly what the product or service is, or the problem is solves . DO NOT try to be too abstract. You’re customers should be able to glance over the mail to get a good idea of what you’re offer is without second guessing and requiring them to read the rest of the card.

What are the disadvantages of direct marketing?

What Are the Cons of Direct Marketing?

• Direct marketing can target many people who have no interest.
• Direct marketing is often uninvited.
• Direct marketing can often look very cluttered.
• Direct marketing often has very low response rates.
• Direct marketing takes up a lot of time.

What are the pros and cons of direct mail?

The Pros and Cons of Direct Mail Marketing

• Pro: Target a niche audience. In general, the more targeted your marketing efforts, the better success you’ll have.
• Pro: Provide detailed information.
• Pro: Easily track your response rate.
• Con: Costs can add up.
• Con: Response rates are typically low.