When did Kentucky Fried Chicken rebrand?

1992
The fast chicken chain rebadged to KFC in 1992 to hide the word “fried” from public consciousness, as Australian consumers were becoming more health-conscious.

What does OTD stand for in KFC?

On This Day. When OTD is used with the meaning “On This Day” it is often seen as #OTD (i.e., with a hashtag).

Did Kentucky Fried Chicken start in Kentucky?

KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression. Sanders identified the potential of the restaurant franchising concept and the first “Kentucky Fried Chicken” franchise opened in Utah in 1952.

Why are there no KFCS in Kentucky?

It all happened because of a trademark issue. Here’s what actually went down: First, the Commonwealth of Kentucky trademarked its name in 1990. Kentucky was capitalizing on the various brands and products using their name to alleviate debt—and this included the fast-food fried chicken chain.

Is Kentucky Fried Chicken changing its name in Australia?

KFC in Australia is re-embracing the chain’s full historic name it was known as prior to the 1990s: Kentucky Fried Chicken. The company has admitted the full name is making a comeback but denied it’s the end for the initials “KFC” and they will be used alongside “Kentucky Fried Chicken.”

Why did KFC change their name to KFC?

One of those popular theories (that has been proven false!) is that KFC was forced to change their name because of the word “chicken.” Rumors that the brand was reportedly using “mutant” chemically engineered birds sparked this wacky idea.

Why did KFC get rid of the word fried?

At the time, the boss of KFC’s US division Kyle Craig told Business Week magazine the rebrand was “the key to reduce dependence on the word ‘fried’,”. Its removal would allow the chain to also sell boiled chicken and chicken sandwiches, he hoped.

Is KFC still Kentucky Fried Chicken?

It’s actually stranger than you think, and we’ll have to add this: Technically, KFC still is Kentucky Fried Chicken, and they still own the name as a registered trademark. But along the way, things got complicated.