What are the KPIs for Facebook marketing?

Facebook Advertising KPIs: 5 Key Metrics

• 1 – CTR (Click-Through-Rate) Definition: The rate at which users who see your ad are clicking through to the target URL.
• 2 – CPC (Cost Per Click)
• 3 – CPP (Cost Per Purchase)
• 4 – Ad Relevance Diagnostics.
• 5 – Return On Ad Spend.

What Facebook KPI is most important when your goal in brand exposure?

The Page Performance Index (PPI) is a combination of the engagement and the average weekly growth of a fanpage and therefore a top kpi for brand awareness on Facebook. It sums up the success of a fanpage and is the best indicator to evaluate its overall success.

What is a good engagement rate on Facebook?

1\%
Above 1\% engagement rate is good; 0.5\%-0.99\% is average; and below 0.5\% engagement likely means that you need to realign your messages to that of your audience’s expectations and in the process attract more compelling and engaging messages from your community members.

What is KPIs in Facebook?

A Facebook KPI or metric is a performance measurement that is used to track specific details of a Facebook Fan Page, a specific campaign or shared content. These indicators (Impressions, Reach, Engagement e. g.) define the value and success of your company on Facebook. Here is the complete list of the most important Facebook KPIs and metrics,

What are the best Facebook metrics to measure for content marketing?

One of the most important Facebook metrics to get to know your audience and deliver them the best content possible, is the Actions on Page KPI. This metric shows the exact amount of clicks on your Action Button, Get Directions, Phone Number and Clicked Website.

How to monitor the performance of your Facebook ads?

Of course, creating such an ad campaign is not enough: In the Business Manager, Facebook provides you with numerous key performance indicators (KPIs) that you can use to monitor and evaluate your current Facebook ads. It goes quite too far to guide you through all available key performance indicators.

Which KPI is the most useful for ad relevance?

Quality ranking is the most useful ad relevance metric for traffic objectives. This ad relevance KPI tells you how your ad’s creative is performing compared to other ads that are competing for the same audience. Performance in this metric falls into three categories: below average (bottom 20\% of ads), average, and above average.