What does OTT mean in communications?

Over-the-top
Over-the-top communications or OTT refers to a class of real-time communications solutions that operate over the Internet. Consumers and business users make use of OTT communications applications and services to collaborate and to reduce communications expenses––especially international calling and roaming fees.

What is an OTT service provider?

Let’s start simple. Over the Top (OTT) services refer to any type of video or streaming media that provides a viewer access to movies or TV shows by sending the media directly through the internet. Some of the most popular OTT providers include Netflix, Amazon Prime Video, and Hulu.

Is YouTube considered Ott?

Over-the-top (OTT) video viewers: Individuals who watch video via any app or website that provides streaming video content and bypasses traditional distribution. Examples include HBO Now, Hulu, Netflix, Amazon Video, YouTube/YouTube Red and SlingTV.

What is Ott and how is it impacting telecom service providers?

What is OTT and how is it impacting Telecom Service Providers? January 28, 2019 Over The Top (OTT), also sometimes known as Telco-OTT, is a term used to describe when a provider delivers audio, video and other media over an IP network (such as the internet), bypassing the traditional operators network completely.

What is left for operators to do in the OTT market?

Voice profit pools are declining, and operator text messaging is moving to VoIP based Mobile OTT apps like Whatsapp, Skype, Viber or apps by expert solution providers. What’s exactly left for operator is the data in this OTT dominant market, but Data doesn’t seem well poised to replace lost revenue.

Why is Ott bad for your network?

Perhaps more worryingly for network providers, there is also another problem that perhaps has even more of an impact: network data congestion. As more and more people use OTT services, the data traffic increases, putting an overall strain on the network.

How to deal with the rise of OTT applications?

Possibly the most extreme response to the rise of OTT applications would be blocking them altogether. It is a short-term strategy that would certainly damage the OTT services revenue through the network service providers platform, potentially buying time to develop their own competing service.