Why are Lululemon prices so high?

High Cost Of Production Expensive machines and fabric developing techniques are used in the manufacture of Lululemon apparel. The company also puts the manufactured products through thorough product testing and quality control to ensure it offers high-quality items to its clients.

What pricing strategy does lululemon use?

value-based pricing strategy
Lululemon uses a value-based pricing strategy when determining the price of their products. A value-based pricing strategy is when an organization focuses on the overall value of the product as perceived by its consumers (Grewal and Levy 428).

What is lululemon’s slogan?

Yoga clothes & running gear for sweaty workouts
Lululemon Athletica’s tagline is “Yoga clothes & running gear for sweaty workouts” and the women who buy their clothing know exactly what they’re getting.

How does lululemon create value?

In-Store Strategy Lululemon has a unique store strategy that differentiates the brand from its competitors that utilize a “one size fits all” approach as well as sell their expensive apparel at retail shops next to other competitors.

Who is Lululemon’s target market?

“Our primary target customer is a sophisticated and educated woman who understands the importance of an active, healthy lifestyle. She is increasingly tasked with the dual responsibilities of career and family and is constantly challenged to balance her work, life, and health.

What does Lululemon call their employees?

EDUCATOR
EDUCATOR: Employees working the floor in Lululemon’s stores aren’t salespeople — they’re educators. They explain the technical elements of each item as well as fit. This past spring educators got super-close with customers: They helped guests judge if their yoga pants were sheer.

How much do Lululemon employees get paid?

lululemon in Los Angeles, CA Area Salaries