What percentage should a lookalike audience be?

Depending on how closely you want to match your base audience, you can set up a lookalike audience size that’s anywhere from 1\% to 10\%, where the 1\% includes only those people who most closely match your base audience. In the U.S., that 1\% audience is about 2 million people.

What is the best audience size for Facebook Ads 2020?

Facebook typically recommends a source audience of between 1,000 and 50,000 people.

Which lookalike audience is best?

Let’s take a look at some of the most beneficial lookalike audiences you can create.

• #1 Website engagement lookalike.
• #2 Key web content lookalike.
• #3 App activity lookalike.
• #4 Facebook Page engagement lookalike.
• #5 Video engagement lookalike.
• #6 CRM lookalike.
• Conclusion.

What is the best audience for Facebook ads?

Facebook audience #1: All your past website visitors If you could create a single Facebook Custom Audience for maxing out on your Facebook ads results, I’d recommend this one. People who have previously visited your website are already familiar with your brand, making them more likely to find your offer of interest.

Are Facebook lookalike audiences effective?

Lookalike Audiences are an effective tool for Facebook advertising, allowing you to take results to a new level. This efficiency is due to the fact that you are reaching out to interested users.

How do I use lookalike audience in Facebook ads?

How to use Facebook Lookalike Audiences

1. Step 1: From the Facebook Ads Manager, go to Audiences.
2. Step 2: Click Create audience and choose Lookalike Audience.
3. Step 3: Choose your source audience.
4. Step 4: Select the countries or regions you would like to target.
5. Step 5: Choose your desired audience size.

Is broad audience good for Facebook ads?

Broad Facebook Ads Help Build Buzz And Generate Brand Awareness. Targeting broad audiences means that you’re not looking to appeal to a specific custom audience – but rather, you want to show your ads to as many Facebook users as possible who may be interested in your products or services.

How effective are Facebook lookalike audiences?

While the 1\% and the 5\% Lookalike Audiences had a CTR of 0.82\%, the 10\% Lookalike Audience delivered a CTR of 0.66\%. The Lookalike 1\% audience delivered 115 leads and the others less. If you compare the cost-per-lead across all the three ad sets and the fact that each of them had a $500 budget, this was to be expected.

How do Facebook ads choose demographics?

Facebook audiences refer to the pools of people you target when you advertise on Facebook. You can create or edit these audiences through the Audiences section of your Ads Manager. To get there, go to your Ads Manager, click the nine-dot icon in the top-left corner, and then select Audiences.

How do you find the targeted audience?

7 Ways to Determine Your Target Audience

1. Analyze Your Customer Base and Carry Out Client Interviews.
2. Conduct Market Research and Identify Industry Trends.
3. Analyze Competitors.
4. Create Personas.
5. Define Who Your Target Audience Isn’t.
6. Continuously Revise.
7. Use Google Analytics.

What are Facebook Lookalike audiences and how do they work?

Facebook Lookalike Audiences are an excellent way to reach people who are similar to your existing customers and followers. When creating a Facebook Lookalike Audience, you can choose between a range of 1\%-10\% of the total population in your chosen target country, with 1\% being those who most closely match your source.

What is the Facebook lookalike scale of similarity?

Facebook allows you to choose a sliding scale of similarity from 1\% to 10\% when building Lookalike audiences. The percentage chosen indicates the portion of Facebook users who are most similar to your source audience, expressed as a percentage of total Facebook population (by country).

What is the difference between the 1\% and 10\% lookalike audience?

The 10\% Lookalike Audience had a 70\% higher cost-per-conversion than the 1\% Lookalike Audience. As you look at the campaign comparison, there are even more fascinating insights waiting to be uncovered. For example, the 10\% Lookalike Audience had a significantly lower CTR than other tested audiences.

How do I set up a lookalike campaign?

The first step in building a Lookalike is to set up a source audience, the set of people you want the audience for your campaign to resemble. To do this, first create a custom audience. You can build this audience by uploading your database of customers, or on the basis of traffic to your website or app.