Does engaged shoppers work on Facebook ads?

You can even select a category called “Engaged Shoppers” to show your ads to people that have clicked a “shop now” button in the last week. Select this option to narrow your audience or as a primary selection. Remember, the more targeted you can be, the better chance you’ll have to convert.

What does engaged shoppers mean Facebook ads?

purchase behaviour
Facebook has the option to target “Engaged Shoppers” 🛍️ as a purchase behaviour. If you narrow your audience with the “Engaged Shoppers” behaviour, you will target people that are known to purchase products from Facebook that are likely to do it again.

How can I make my Facebook engaging and attractive ads?

How to Create the Perfect Facebook Ad in Minutes

1. Create a simple CTA with one clear action.
2. Use an audience targeting strategy that helps you refine over time.
3. Write a clear and conversational headline.
4. Use an image that has creative tension with the headline.
5. Use the description area to remove friction for your CTA.

What is Behaviour in Facebook ads?

With behavioural targeting, brands can put their ads in front of people who have already shown interest through their actions, which is incredibly powerful. Using behaviour-based advertising, marketers can reach a highly targeted Facebook audience.

Who are engaged shoppers?

A lot of people don’t realise that when they’re creating a saved audience in Facebook, there’s a behaviour in there called Engaged Shoppers. So that means that Facebook knows by the actions that people have been taking on other websites or on Facebook, that they are people that purchase.

How do I target behavior on Facebook ads?

You can narrow your audience by adding several layers of required categories. Start by targeting people by interests, continue with demographics, and add a separate layer of behaviors. Using the narrowing option means that your audience must match at least one variation in each targeting layers.

What is an example of behavioral targeting?

Trackable behaviors include: visiting website pages, clicking an advertisement, watching a video, submitting a form, reading an email, and more. Some behavioral targeting examples include: Sending display ads across the web to anonymized people who visited your website but did not convert on a form.