How many customers do you need to create a Lookalike Audience?

You need an existing source audience before you can create a lookalike audience. You can create up to 500 lookalike audiences from a single source audience. Your source audience must contain at least 100 people from a single country to use it as the basis for a lookalike audience.

How do I make a Facebook Lookalike Audience?

How to create a Facebook lookalike audience

1. Go to your Audiences.
2. Select the Create Audience dropdown and choose Lookalike Audience.
3. Choose your source.
4. Choose the country/countries where you’d like to find a similar set of people.
5. Choose your desired audience size with the slide.
6. Select Create Audience.

How long does it take Facebook to populate a Lookalike Audience?

six to 24 hours
It may take six to 24 hours for your Lookalike Audience to be created. After that, it’ll refresh every three to seven days as long as it’s being used in an active ad set. To check the status of your Lookalike Audience go to Audience Manager.

How do you scale a Lookalike Audience?

How to Scale with Lookalike Audiences For Facebook Ads & More

1. The Seed. All lookalikes start with a seed.
2. Seed Size.
3. Lookalike Audience Similarity VS Reach.
4. Relying on Metrics.
5. Keep Seeds Consistent With User Intent.
6. Look Beyond Metrics.
7. Summary.

How many conversions does it take to create a Lookalike Audience?

To create a lookalike, your custom audience needs to have at least 100 people. If you don’t have enough people for a custom audience based on a product page, you could always create a custom audience that includes visits to all product pages or all pages on your website.

What is a 3\% Lookalike Audience?

Tested Audiences Our first Lookalike Audience targeted 1\% of US population that most resembled our existing customers. The second Lookalike Audience was larger, targeting 5\% of the US population. The third Lookalike Audience we tested targeted 10\% of people in the US most closely matching our client base.

What percentage of audiences are lookalike?

Depending on how closely you want to match your base audience, you can set up a lookalike audience size that’s anywhere from 1\% to 10\%, where the 1\% includes only those people who most closely match your base audience. In the U.S., that 1\% audience is about 2 million people.

Is Facebook lookalike audience accurate?

While the 1\% and the 5\% Lookalike Audiences had a CTR of 0.82\%, the 10\% Lookalike Audience delivered a CTR of 0.66\%. The Lookalike 1\% audience delivered 115 leads and the others less.

How to create a Facebook lookalike audience for your website?

In the Create a Lookalike Audience box, choose your website custom audience from the Source drop-down list. In the Source field, select your website custom audience on Facebook. Then select your country and choose the audience size (1\% is a good place to start). Finally, click Create Audience and wait for Facebook to build your lookalike audience.

How to create a Facebook custom conversions audience?

In the Audiences dashboard in your Facebook Ads Manager, click Create Audience and select Custom Audience from the drop-down menu. In the pop-up box, select Website Traffic. Select Website Traffic to set up your Facebook custom conversions audience. From the Website Traffic drop-down menu, select Custom Combination.

How many conversions do I need to deliver a Facebook ad?

Facebook needs approximately 50 conversions per ad within the first seven days to effectively deliver the ad. To see how many conversions you’ve tallied, check the Ads Manager.

How long does it take to create a lookalike audience?

You may want to start at 1\% and increase the audience size when you want to scale campaigns to reach more people. When you’re finished, click Create Audience. You’ll receive a notification when your lookalike audience is ready to use, which could take up to 30 minutes. Email-based lookalike audiences often deliver the best results.