Is high direct traffic bad?

In the end, direct traffic is something all website owners need to deal with. But even though people think all direct traffic data is a bad thing, the truth is, it’s not all bad. In fact, it can actually be really useful when it comes to making data-driven decisions for your business.

Is direct traffic a ranking factor?

In 2017, Semrush published its first Ranking Factors study and named direct traffic the #1 Google Search ranking factor.

What percentage of traffic should be direct?

As a rule of thumb, direct traffic (number of sessions) shouldn’t be much higher than 20\%. Even numbers of 25\% or 30\% could be right (I have seen this before), but then it often means your website is unique in one way or the other.

Why direct traffic is so high?

The reason why direct traffic is so high is that it’s Google’s catch-all. If a session can’t be attributed, then Google Analytics will add it to direct. So, anytime you’re tracking isn’t set up correctly, you’ll likely see significantly higher direct traffic.

Is direct traffic Organic?

Direct traffic can include visits that result from typing the URL directly into a browser, as the simple definition suggests. Organic traffic, on the other hand, are those visits which are tracked by another entity — usually because they have arrived through search engines — but also from other sources.

Why direct traffic is important?

Direct traffic to your website are those potential people who visits your website typing your domain name. These visitors are most essential for any online businesses because these people loves your website that’s why they memorized.

Do clicks improve SEO?

Click-through rate is important for SEO, in more than one way. SERP results that have a higher than expected CTR have been known to improve, and those with lower CTR to decline. No matter the case, optimizing CTR will bring results, especially when replicated at scale.

Is direct traffic actually organic?

If you’re just looking for a face value answer to “direct traffic vs organic traffic”, then organic traffic is any traffic that comes from search engines and is earned, not paid. Direct traffic is any traffic that does not come from a referring website.

Why is direct traffic so high?