What is meant by LSM?

The Living Standards Measure or LSM is a marketing and research tool ( same as social economic class: SEC but more refine ) used in South Africa to classify standard of living and disposable income.

What is LSM level?

The report highlights the Living Standards Measure (LSM) marketing tool used in South Africa. These measures divide the population into 10 LSM groups, where ten is the highest living standard level and one is the lowest level.

What is the average LSM in South Africa?

Previously eight groups were used but this changed in 2001 when the new SAARF Universal LSM consisting of 10 groups was introduced. The SAARF LSM is a unique means of segmenting the South African market….Living Standards Measure.

1. Flush toilet **	11. Dishwashing liquid **
6. No financial services used **	16. Microwave oven

What is lower LSM market?

But where to look? An area of particular interest should be the lower LSM (Living Standards Measure) category. If you’re not familiar with the term, it is the most widely used marketing research tool in Southern Africa and divides the population into 10 groups.

How many LSM groups are there?

ten groups
As most people in industry will know, the LSM segments the consumer market into ten groups primarily by looking at what household assets people have access to.

What does LMS mean urban dictionary?

Third Definition for LMS

LMS
Definition:	Let Me See
Type:	Abbreviation
Guessability:	4: Difficult to guess
Typical Users:	Adults and Teenagers

What is millennial LSM?

What does LSS Mean? This acronym represents the phrase “last song syndrome.” It is used to describe the situation when you can’t get a song that you listened to out of your head and you keep singing it over and over. Origin of LSS.

What has replaced LSM?

The Socio-Economic Measure (SEM) has been touted as the best replacement for LSM. Developed by acclaimed researcher Neil Higgs, the SEM focuses more on how consumers live and what the structure of their homes looks like.

Why LSM is no longer a good measure for SA?

The international measure of income distribution is the Gini coefficient, and South Africa has one of the highest in the world, which means the country has a very unequal income distribution with many haves and the have-nots. …