What is the difference between affinity category and in-market segment?

Affinity Category—Affinity categories are used to reach potential customers to make them aware of your brand or product. In-Market Segment—Users in these segments are more likely to be ready to purchase products or services in the specified category.

What is the difference between affinity and in-market audience?

Affinity: Reach users based on what they’re passionate about and their habits and interests. Detailed Demographics: Reach users based on long-term life facts. In-market: Reach users based on their recent purchase intent.

What is affinity category reach in Google Analytics?

Affinity Category (reach) Definition: Indicates that users are more likely to be interested in learning about the specified category.

How does Google determine affinity categories?

So affinity categories! Google describes (and you can mouse over if you’d like) basically that these are people engaged in higher funnel activities (Top of Funnel, or TOFU). To translate that into Facebook advertising terms would compare them to Interest Categories and less like Purchase Behavior.

What is Google affinity?

Google’s affinity audiences are groups placed into predefined buckets of general interests. These audiences are created by Google based on browsing and search history. In-market audiences are users who have shown intent to compare and purchase a specific category of product.

What are in-market segments in Google?

What are In-Marketing Segments? Google groups web searchers into buckets (or categories) based on their current shopping behavior. For example, if Google detects a user searching for home and garder related items recently, they are put in that bucket.

What are categories in Google Analytics?

Affinity Categories (reach): Acquisition, Behavior, and Conversions metrics broken down by Affinity Categories. In-Market Segments: Acquisition, Behavior, and Conversions metrics broken down by In-Market Segments. Other Categories: Acquisition, Behavior, and Conversions metrics broken down by Other Categories.

What is category affinity?

The category affinity feature in Adobe Target automatically captures the categories a user visits and then calculates the user’s affinity for the category so it can be targeted and segmented on. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information.

What is the difference between custom intent and in-market?

The primary difference between In-market and Custom Intent audiences is control: with In-market audiences, you have to choose from pre-defined categories, but with Custom Intent audiences you’re able to break beyond those categories to create more highly targeted audiences.

What is the difference between custom affinity and custom intent?

With Custom Intent Audiences you would be specifically targeting an audience who have visited your competitors website and/or viewed articles around doughnut making machines. With Custom Affinity you would be targeting people who have visited pages like those rather than specifically those, so much broader.

What is affinity audiences?

Affinity Audiences are TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale. Google Ads uses a users browsing history, time on pages visited and then associates an interest category with the users browser.

How do I create categories in Google Analytics?

Step 1: Configure Google Analytics

1. Click on New Custom Dimension.
2. Name the Custom Dimension as “Category”
3. Set the “Scope” as “Hit”.
4. Save the Custom Dimension by clicking “Create”.

Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process. In-Market Segment —Users in these segments are more likely to be ready to purchase products or services in the specified category.

What is the difference between affinity audiences and in-market audiences?

Affinity Audiences and In-Market Audiences both take into account a user’s search history, social activity, and content consumption patterns, among other signals. These distribution options may utilize similar data points, but the way they categorize individual users into wider audiences is very different.

What are individualindividuals looking for on Google Ads?

Individuals in this audience have indicated that they are actively in-market for a specific category such as “Autos & Vehicles” or “Real Estate” or “Travel” or any of the other audiences currently available from Google. Think about how you might purchase a car.

What are interests and audience reports in Google Analytics?

Interests —User behaviors segmented by affinity and marketing categories Behavior —Comparisons of new and returning visitors, how often return visits occur and how long visitors spend on your site Technology —The browsers, operating systems and networks of your website visitors Now, let’s dive into the Audience report sections of Google Analytics.