Is Micromax comeback successful?

Commenting on Micromax’s strategy, Research Director Tarun Pathak said, “Micromax has returned to the Indian smartphone market with its IN Note 1 and IN 1b models. Both models have received positive feedback from the consumers. In Q4 2020, Micromax reached its highest market share in the last six quarters.

Is Micromax phones are available in market?

Micromax mobiles are known as the best mobile phones in the budget range. Micromax, as a company, manufactures mobile phones ranging in the price bracket of Rs 700- Rs 25,000. Among some of the best Micromax mobiles you can find models like Micromax Canvas Infinity Pro, Bharat 5, Evok Dual Note, Canvas 1 and more.

How is Micromax doing now?

Micromax has been away from the smartphone game for a while now. Micromax captured a 7\% market share at the end of the first quarter of 2020 as compared to the 2\% market share it had at then of the first quarter of 2019. The feature phone market was led by Itel, with a 22\% market share.

What happened Micromax Mobile?

Thus Micromax started losing its market share. By 2016, the market share had fallen to 9\% and by 2018, they only had 3.4\% of the market. The second major factor which played a role in deciding Micromax’s fate was the advent of Chinese smartphones into the market.

Can Micromax comeback Quora?

Micromax is surely making a comeback with the IN series in India. If Micromax phones start providing specifications which are offered by competition with minor difference in prices, why wouldn’t anyone buy smartphones from an Indian brand. Micromax is surely making a comeback with the IN series in India.

Is Micromax in 5G?

In a bid to regain foothold in the highly-competitive Indian smartphone market, Micromax plans to introduce 4-5 devices every quarter, including an ‘aggressively- priced’ 5G device this year, company’s co-founder Rahul Sharma said on Friday.

Is Micromax made in India?

Micromax is a major smartphone manufacturer in India with a large retail presence. It is a smartphone manufacturer and consumer electronics company headquartered in Gurugram, Haryana, India.