What is a good spam rate?

What’s an acceptable spam complaint rate? Industry best practices tell us that a SPAM rate at or below . 1\% (one tenth of one percent) is acceptable. If we put that into real numbers, out of a list of 100,000 recipients, 100 or fewer of them can mark the message as SPAM.

What is a good spam score in emails?

The higher the positive score is for your email, the higher the probability that the message is spam. Generally, your email should have a score of 5.0 or lower to be considered passing. The lower your score, the more likely your email is going to be received in your subscribers’ inboxes.

How do I reduce my spam rate?

Here are some quick wins to lower your spam score

1. Create a text version.
2. Avoid usage of spam sensitive words and phrases.
3. Use normal text inside hyperlinks, instead of the URL.
4. Use a proper from address.
5. Use a proper subject line.
6. Avoid HTML errors, unsupported techniques, obscure content, obfuscation.
7. Images.
8. HTML.

What is a good complaint rate?

An email complaint lower than 0.1\% (1 complaint for every 1,000 emails sent) is considered to be acceptable – and industry standard. Any percentage above 0.1 is considered high and may affect not only your email deliverability but also result in your account being suspended by the ESPs.

Does reporting spam really work?

You should definitely report spam using the “spam”, “junk”, or equivalent mechanism in your email program or web interface. This does nothing to reduce the amount of spam targeting your email address, but the result is that less of it ends up in your inbox, being deflected into your spam folder instead.

What happens if I report email as spam?

When a recipient marks an email as spam, their ISP notifies us through the feedback loop. Complaints are recorded in your sent email report. Recipients who report your email as spam are immediately unsubscribed from your list, meaning you will no longer be able to send emails to that individual.

How do you pass SpamAssassin?

This article will show you how to pass a SpamAssassin test on your emails. The good news is, it’s not that hard for legitimate senders….15 tips to avoid the SpamAssassin

1. Verifiable domain.
2. Intelligent message ID.
3. Don’t hide anything.
4. Use HTML the right way.
5. Use the right tools.
6. Set up email authentication.

Who uses SpamAssassin?

Companies Currently Using SpamAssassin

How is spam rate calculated?

Spam complaint rate is the percentage of recipients that click the spam or junk button in their inbox. Spam complaints are recorded via feedback loops provided by the ISPs. Not all ISPs provide the feedback loop. Spam complaint calculation is Spam complaint number / delivered x 100 = Spam complaint rate.

What do spam complaints refer to in an email report?

Spam complaints are reports made by email recipients against emails they don’t want in their inbox. An email that receives an excessive number of complaints, could result in your next email being blocked by ISPs, so that even people who do want to hear from you may not.

How would you respond to complaints regarding the spam?

Responding quickly helps us to get the information back to the complainant quickly and avoid service disruption. Your response should include documentation that the email was not unsolicited, and that the recipient had opted in to receive messages from you. Ensure that you are practicing permission-based marketing.