Why do consumers like loyalty programs?

Sure, a lot of people join loyalty programs to get free stuff. However, customers also desire exclusivity and top-notch service. According to eMarketer, surveys found that, aside from free products and discounts, customers want exclusive access to sales, higher priority service, and elevated status.

How customers benefit from loyalty programs?

One of the biggest benefits of customer loyalty programs is that they can stop you from needing to compete on price alone. By connecting with your customers’ emotions, it gives you a way to set your store and your brand apart – offering a much more enhanced (and personal) customer experience.

What makes a loyalty program attractive?

Loyalty Program Members Yearn for Exclusivity Exclusivity makes a loyalty program more attractive, compelling, and desirable. A brand’s loyalty program forms emotional connections with its most valuable customers. That sense of community and exclusivity connects consumers to brands and helps form deep emotional bonds.

Do consumers want loyalty programs?

According to the study, 79\% of consumers indicated they don’t want to accumulate points anymore. While traditional free points programs have their place for many consumers, more and more of them are looking for instant benefits.

Why loyal customers are more important than satisfied customers?

The first is that happy, loyal customers are repeat customers—you don’t have to put nearly as much money into attracting new customers, if you can keep existing clients coming back. Second, loyal customers are more likely to become brand advocates for your business.

How customer loyalty do affects the success of an organization?

Loyal customers are overwhelmingly more profitable than other customers because loyal customers do more for a business than purely generating revenue during purchases. Customer loyalty can thus increase the rate of new customer acquisition as well.