Why would a smaller business want to optimize for long-tail keywords instead of general keywords?

It’s much easier to rank for long-tail keywords than for more common keywords because fewer websites compete for high rankings in the result pages of Google. The longer (and more specific) your search terms are, the easier it is to rank for the term.

Why do long-tail keywords seem to be easier to SEO?

Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70\% of all web searches, so if you’re not focusing on them in your strategy, you’re missing out on massive opportunities to drive quality traffic.

Should I remove meta keywords?

For 99.9\% of people, the meta keywords tag is useless, and filling it out is a waste of time. You should only use it if you have a particular reason to do so, like using it for an internal keyword tagging system or an internal site search. Other meta tags like your title and meta description deserve more attention.

How do I use SEO keyword tags?

Best practices

1. Write a unique title tag for each page;
2. Be brief, but descriptive;
3. Avoid generic and vague titles;
4. Use sentence case or title case;
5. Create something click-worthy—not clickbait;
6. Match search intent;
7. Include your target keyword where it makes sense;
8. Keep it under 60 characters.

How long should meta keywords be?

Optimal meta description length Meta descriptions can technically be any length, but Google generally truncates snippets to ~155-160 characters. It’s best to keep meta descriptions long enough that they’re sufficiently descriptive, so we recommend descriptions between 50 and 160 characters.

How do I incorporate keywords into content?

You should insert keywords into your content writing using the following steps:

1. Use Keywords in Your Meta Description.
2. Insert Keywords in Your SEO Title Tag.
3. Use Keywords in Your Article Title.
4. Use Keywords Within the First 200 Words.
5. Insert Keywords Naturally Throughout the Article.
6. Use Keywords in the Last 200 Words.

How do you write a good title tag for SEO?

Best Practices for Writing SEO Page Titles

1. Be specific. Every page on your site should have a specific purpose.
2. Explain why this page is unique.
3. Be compelling.
4. Don’t be repetitive or stuff keywords.
5. Pay attention to length.
6. Don’t put your company name at the front.
7. Include your primary keyword.
8. Write for the user.

How do you use long tail keywords in content?

Let’s find those long-tail keywords right now.

1. Step 1: Go to Ubersuggest, type your main keyword (e.g., car insurance), and click the “Search” button:
2. Step 2: Click “Keyword Ideas” in the left sidebar:
3. Step 3: Choose your long-tail keywords from the results list, by identifying keywords with four or more words.

How do long tail keywords work?

A long tail keyword is a phrase that is generally made from three to five words. Since these keywords are more specific than generic terms, they allow you to target niche demographics. With long tail keywords, you are able to attract more high-quality traffic to your website which is more likely to lead to conversions.