What is retention in mobile app?
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What is retention in mobile app?
A retention rate is the percentage of users still using your app after a set period, commonly measured after Day 1, Day 7 and Day 30. The longer a user is retained, the more likely they are to increase revenue. Moreover, a high retention rate for mobile apps is a good sign that users are having a positive experience.
What’s a good retention rate?
Currently, employee retention rates in the U.S. average around 90 percent and vary by industry. Generally speaking, an employee retention rate of 90 percent or higher is considered good.
How long do people keep apps?
Average retention for Google Play apps Users try out a lot of apps but decide which ones they want to ‘stop using’ within the first 3-7 days. For ‘decent’ apps, the majority of users retained for 7 days stick around much longer. The key to success is to get the users hooked during that critical first 3-7 day period.
How do you calculate 90 day retention rate?
To calculate the retention rate, divide the number of employees that stayed with your company through the entire time period by the number of employees you started with on day one. Then, multiply that number by 100 to get your employee retention rate.
What is 30 day retention rate?
The average 30-day rate broken down by industry ranges from 27\% to 43\%, but for higher performing apps, that range is 32\% to 66\%. See more details here. While the average hovers around 20\% 90-day retention, it’s best to aim for 25\% or higher depending on your industry.
What is a good weekly retention?
For most industries, average eight-week retention is below 20 percent. For products in the media or finance industry, an eight-week retention rate over 25 percent is considered elite. For the SaaS and e-commerce industries, over 35 percent retention is considered elite.