Who uses a press kit?

They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.

Who receives press kits?

Most press kits are mailed out, often to people who have administrative assistants, and it is your job to create a press kit that’s interesting enough to get past the gatekeeper. Content and presentation matter a lot. You can also send your kit out electronically, although if it has ten parts that may get cumbersome.

Can I use images from a press release?

When using images in your press release it is important that you own or have rights to the image. They will more than likely agree, however they may ask for the image to be credited to them. Of course, you do not have the hire a photographer, you can easily create great imagery on your own.

Do I need a press kit?

Not having a press kit is a problem. If you don’t have a press kit, your company has already lost its control on the accuracy of the information you can provide to reporters to enrich their stories. The purpose of the press kit is to provide media partners with meaningful information about you and your business.

Who is a public relation officer in an organization?

Who is a public relations officer? The position is shortly abbreviated as PR officer. PR stands for public relations. You have probably guessed that the job describes a specialist who is responsible for the company’s media coverage, promotions, and public events.

What constitutes a press kit?

A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.

What is required in a press kit?

What’s included in a press kit? Press kits include elements such as your company story and mission, facts, branded marketing assets, info on team members, media mentions, press releases, and samples of feature articles.

What needs to be in a press kit?