How do I use Google Trends for keyword research 7 effective ways?

How Do I Use Google Trends?

1. Understand Keyword Search Volume.
2. Identify Seasonal Trends.
3. Avoid Temporarily Popular Keywords.
4. Find Trending Relevant Topics.
5. Use Trend Predictions.
6. Find Related Queries to Beat the Competition.
7. Optimize Your Local SEO Strategy.
8. Enhance Your Video SEO Strategy.

How do I use Google Trends for content?

5 Ways to Use Google Trends to Create Better Content

1. You can find relevant topics that are trending.
2. Do better keyword research.
3. Use it to create a meaningful content calendar.
4. Improve your branding efforts.
5. Do a research on local shopping trends to create hard-hitting content.

What does Google Trends show?

Google Trends is a useful search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time.

How do you keyword research?

How to Research Keywords for Your SEO Strategy

1. Step 1: Make a list of important, relevant topics based on what you know about your business.
2. Step 2: Fill in those topic buckets with keywords.
3. Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly.
4. Step 4: Research related search terms.

How can Google Trends help businesses?

Google Trends can help you measure brand popularity, prepare for a business trip, identify new markets, track tech trends, and communicate more clearly. Google Trends shows the relative popularity of a keyword over time. The related topics and queries that Trends displays may help you refine your keywords.

What is the difference between Google Trends and keywords explorer?

This is despite the fact that Keywords Explorer shows the search volume trend, whereas Google Trends shows the “popularity” trend (as outlined above). Now let me show you how you can (and should) use Google Trends in your online marketing activities and during keyword research in particular.

Does popularity in Google trends correlate with search volume?

Now you see that popularity used in Google Trends does not always correlate with query’s search volume. But in most cases, it does. For example, if you take the keyword “Star Wars,” you’ll notice that the same spike (December 2015) appears in Google Trends and Ahrefs Keywords Explorer.

Should you check Google Trends before writing content?

If you’re trying to pinpoint a good topic for your next content piece, don’t write a single word until you’ve checked said topic with Google Trends. You don’t want to waste time creating content for falling topics. For example, according to Ahrefs’ Keywords Explorer, the term “fidget spinner” has an average monthly search volume of 900K +.

How does Google Trends work and how does it work?

The resulting numbers then get scaled on a range of 0 to 100 based on a topics proportion to all searches. Trends eliminates repeated searches from the same person over a short period to give you a better picture. And it is important to note that Trends only shows data for popular terms (low volume appears as 0).