What are the emerging perspective of rural marketing?

1. Rapid growth in service industries 2. Rise in demanding consumers: The purchasing power in rural India is on steady rise and it has resulted in the growth of the rural market 3. Increase of rural literacy: Literacy level among the rural mass is increasing day by day.

What is the concept of rural marketing based on?

In more specific words: Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.

What do you think about rural marketing?

Rural market is more potential for consumer durables and services. Rural population largely depends on agriculture and it can contribute nearly 50\% to total national income. Rural marketing improves agricultural sector and improved agricultural sector can boost whole economy of the country.

How socio cultural factors influence rural marketing?

Occupational pattern of rural people also has an impact on the nature of income generation, which will in turn affect the expenditure pattern….Occupation.

What are the challenges and opportunities in rural marketing?

1. Market size. The number of people that live in rural areas is still very high as compared to the population in urban areas. Also, the buyers are now more comfortable in spending money as they were a decade ago, this is due to the availability of smartphones and internet in most of the areas of our country.

What are the problems in rural marketing?

Rural markets typically signify complex logistical challenges that directly translate into high distribution costs. Bad roads, inadequate warehousing and lack of good distributors pose as major problems to the marketers.

What are the social factors in marketing?

Social factors represent another important set of influences on consumer behavior. Specifically, these are the effects of people and groups influencing one another through culture and subculture, social class, reference groups, and family.

What are sociocultural factors marketing?

Social and cultural factors are important to consider while creating and implementing a marketing strategy of a company. These often-linked but somewhat different factors have diverse effects on the decisions of consumers and buyers. Sociocultural factors are customs, lifestyles and values that characterize a society.

What is the purpose of social marketing?

The goal of social marketing is always to change or maintain how people behave – not what they think or how aware they are about an issue. If your goal is only to increase awareness or knowledge, or change attitudes, you are not doing social marketing.

What is urban-rural marketing?

Urban to Rural Market: Urban to rural marketing is selling goods and services in rural areas by urban marketers. These products mostly include FMCG goods, consumer durables, agricultural pesticides, etc. 2. Rural to Urban Market:

What are the characteristics of a successful rural marketing campaign?

Rural marketing campaigns must be reaching to rural consumers by understanding and fulfilling their specific needs. The products or services that are marketed should be in the buying capacity of the rural consumers. 2.

What is the difference between marketer and rural marketing manager?

Marketing manager has to perform the same tasks, but differently in rural marketing. It can be said that marketing is not different, but markets (buyers and users). In rural marketing, a firm has to undergo marketing efforts to satisfy rural segments, which notably differ from urban segments in some aspects.

What is the potential of rural marketing in India economy?

There is a tremendous potential for consumer durables like two-wheelers, small cars, television sets, refrigerators, air-conditioners and household appliances in rural India. The concept of Rural Marketing in India Economy has always played an influential role in the lives of people.