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What do you mean by keyword analysis?

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What do you mean by keyword analysis?

What Is Keyword Analysis? Keyword analysis is the process of analyzing the keywords or search phrases that bring visitors to your website through organic and paid search. As such, keyword analysis is the starting point and cornerstone of search marketing campaigns.

What is the purpose of keyword search?

The key purpose of keyword research is to gain a deeper insight into your audience; how they search online, which topics most resonate with them and which companies they engage with.

What is keyword and example?

Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were looking to buy a new jacket, you might type something like “mens leather jacket” into Google. Even though that phrase consists of more than one word, it’s still a keyword.

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How to evaluate your list of keywords?

Obvious spelling mistakes. Scan through your list and see if you can think of any obvious spelling mistakes.

  • Synonyms. Sometimes similar words are easily missed.
  • Split or merged words. You may find that although your product name is one word – RodentRacing,for instance – most people are searching for you by using two words,…
  • Singulars and plurals.

    • How to find Good keywords?

    Look for Long-Tail Keywords. Long-tail keywords are really phrases of 3 to 5 words and sometimes more.

  • Use Latent Semantic Indexing. Known as LSI,this secret to finding the best keywords involves using related terms in addition to your main key phrases.
  • Keep an Eye on Trends. Trends show you what’s popular on search.
  • Incorporate Location-Based Keywords. Adding a country,region,state,or city name to a main keyword can help you stand out from the crowd and show up higher in local search
  • See What Works with Analytics. If you’re already getting some traffic to your website,use your analytics data to find good keywords that are already working.
  • Prioritize Keywords According to Profit per Sale. The best keywords attract visitors that eventually buy from you.
  • Check the Competition. Risk-taking business owners might want to optimize for the highest competitive keywords right from the beginning,while more conservative businesses might prefer aiming for low-competition keywords and
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    What are keywords and why are they important?

    Keywords are important as they can be used successfully in conjunction with the search engines to provide you with a free source of targeted traffic to your web site. They enable people who need your product, service or information to find you.

    What is a keyword analyzer?

    The keyword analyzer is a “noop” analyzer which returns the entire input string as a single token.