Why did Kia fail?

With a shuttered plant, no revenue from fuel sales coming in, and loan payments looming, the company ran out of money and time. It tried and failed to find a buyer. Then, in November 2014, KiOR filed for bankruptcy.

What business strategy does Kia use?

While Kia has basically adopted a competitive pricing strategy, it does not sell cheap car models. It mainly sells products in the mid-tier that are not priced too high or too low. The company targets middle-class and affluent buyers through its product models that are priced mainly in the $16,000 and $30,000 range.

Is Kia using global strategy?

Multinationals such as Kia and Walmart have chosen an international strategy to guide their efforts across various countries. There are three main international strategies available: (1) multidomestic, (2) global, and (3) transnational (Figure 7.23 “International Strategy”).

How long do Kias usually last?

Kias routinely last around 200,000 miles or 13 years before needing to be replaced. In comparison with other vehicles in the used market, Kia is known for being an economical option that is on par or slightly less reliable than other vehicles in its class for reliability and repair costs.

How does Kia advertise?

Kia Motors recently placed a direct ad on www.mercurynews.com. See where else they recently placed direct ads. Kia Motors recently placed a programmatic ad on www.youtube.com/. In the last 12 months, they have partnered with DoubleClick and 26 other providers.

How should Kia Motors conduct a customer analysis?

The customer analysis should offer information about how the needs and expectations of different groups differ from each other and what can be possible reasons. Lastly, Kia Motors should analyse how it’s offered product/service serves the needs of different groups and which customer groups have more profit and growth potential.

How should Kia Motors choose its target market?

After dividing the large diversified customer market into smaller groups with homogeneous characteristics, Kia Motors should wisely choose the target segment/segments whose needs and expectations match the company’s resources and capabilities.

What is the behaviour of Kia salesperson in India?

The behaviour of Kia salesperson is also very poor, all they do is procrastinate. Let’s create a hashtag on Instagram #bycotkia and show them that Indian consumers are not fool. Price increase and making it heavy on our pockets was the sole reason to delay the delivery.

How to develop effective marketing mix strategies for Kia Motors?

The development of effective marketing mix strategies depends on Kia Motors’s knowledge of its potential customer base. The strategies will be more effective if the company understands the needs, expectations and attitude of its customers.