Why do small businesses not use social media?
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In partnership with the UK Domain, we reveal why a quarter of small business owners don’t use social media. Out of all the users that took part, 24 per cent don’t think it’s relevant to their industry, with 23 per cent saying they don’t know how to use it to promote their business or they don’t have time for it.
Nearly 40\% of Small Businesses Don’t Use Social Media Our findings show that though most small businesses surveyed (63\%) have social media accounts, 38\% do not. Almost one-quarter of respondents (22\%) say they plan to invest in social media in 2019 or later, but 16\% are unlikely to use social media for business at all.
How many UK businesses use social media?
In 2018, it was found that the penetration of social media use was highest in accommodation and food services sector, at 85.9 percent of businesses….
| Characteristic | Other services |
|---|---|
| 2014 | 58.9\% |
| 2015 | 58.4\% |
| 2016 | 65.8\% |
| 2018 | 67.2\% |
Let’s look at some ways you can be competitive in your industry without worrying about social media.
- Put Up Posters and Flyers.
- Give Out Business Cards.
- Talk to People.
- Offer Referral Incentives to Customers.
- Attend Trade Shows.
- Offer Branded Free Stuff.
- Work with Bloggers.
- Create Useful Content.
According to reports, 90\% of all marketers say that social media marketing has increased their business’ exposure. And 70\% of business-to-consumer marketers have gotten their customers through Facebook. This clearly shows how important social media can be for your business.
Why do businesses use social media?
Social media can help you engage with your customers and find out what people are saying about your business. You can also use social media for advertising, promotional giveaways and mobile applications. Social media can help your business to: attract customers, get customer feedback and build customer loyalty.
Unfortunately, dropping social media alone will not lead you to full self-actualization. Some research suggests that social media is harming us in several ways. But that doesn’t mean it’s all bad and cutting it off entirely could have both positive and negative effects on your life.
Social media boosts your visibility by making it visible to potential customers. By using social media, you can reach a wide range of audiences in a limited period. It’s free to create a business profile on all social media platforms. You can also make a social media strategy.