Why is it called a paperback?

A paperback is a book with a paper cover, instead of a soft cover. Paperbacks are popular because they’re smaller, lighter, and less expensive than their stiffly bound hardcover counterparts.

What does mass paperback mean?

Mass market paperback books, or MMPBs, are printed for large audiences cheaply. This means that they are smaller, usually 4 inches wide by 7 inches tall, and the text is in a smaller font. These smaller sized books are often called pocket books, and they do fit easily into a purse or a back pocket.

What is the difference between paperback and mass paperback?

In short, paperback books are larger, higher quality, and most expensive, whereas mass market paperback books are smaller, with less durability but a lower price.

What were the first paperbacks called?

However, the first mass-market, pocket-sized, paperback book printed in the U.S. was an edition of Pearl Buck’s The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, and sold in New York City.

What are large paperbacks called?

A paperback for the masses Called mass paperbacks or mass market paperbacks, these books are published after the hard cover version and the paperback version of the book have hit the stands. They are printed on paper that is much inferior in quality so that the price is much lower than the former two types of books.

Are mass market paperbacks good?

Mass-market paperbacks are generally printed on lower quality paper, which discolors and disintegrates over a period of time. On the other hand, most paperbacks are printed on better-quality, acid-free papers. Besides, the book cover and binding of the trade paperbacks are of better quality.

Are mass-market paperbacks good?

Why are mass market paperbacks so expensive?

Mass-market paperbacks are generally printed on lower quality paper, which discolors and disintegrates over a period of time. Due to the use of lower quality papers, the production costs of MMPBs are lower. That makes them cheaper than the Paperback books.

What is meant by mass marketing?

Mass marketing is a marketing strategy in which a firm decides to ignore market segment differences and appeal the whole market with one offer or one strategy, which supports the idea of broadcasting a message that will reach the largest number of people possible.