Do hashtags improve reach?
Table of Contents
These days, Instagram hashtags not only categorize your content and makes it discoverable by users, but they are an effective way to get more followers, increase engagement and expand reach and brand awareness.
In fact, using one or two hashtags in a tweet can increase the engagement (in the form of clicks, retweets, and favorites) by as much as 21\%. Be careful to avoid stuffing too many hashtags in, though, because adding more than two hashtags has actually been shown to decrease engagement by as much as 17\%.
Does a hashtag help in creating community around it?
Creating new hashtags can be extremely effective for building a private community or campaign tracking as the content is unique to you such as internal comms, campaigns, events or personal brand content.
What is the purpose of Instagram hashtags?
Why use Instagram hashtags? Hashtags are an important way to expand your Instagram audience and get more reach. When you use a hashtag, your post will appear on the page for that hashtag. If you use a hashtag on your Story, it could be included in the relevant hashtag Story, which also appears on the hashtag page.
To get more followers on Instagram do the following things:
- Create a custom or dedicated hashtag that includes your business name or a catchy phrase.
- Promote your dedicated hashtag on your other social profiles, on your website, and your email blast.
- Use industry-specific hashtags to ensure you gain a relevant following.
One of the most tried-and-true ways to get followers on Instagram is through hashtags. For years hashtags have served as an essential tool for discovery and allowed us to extend our social reach. As a marketer, you want to build your community by gaining followers and hashtags provide just that.