Do Koreans use Naver more than Google?
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One of the countries that has its own local search engine giant is South Korea. Its top player is Naver, with nearly 75\% share of the market. A share even larger than that of Google in the US. The country has a population of more than 51 million and a 96\% internet penetration rate.
Naver began providing different types of search results long before Google’s Universal Search appeared. Naver has been more of a social search engine right from the start, while Google is still getting there. Naver’s me.naver.com existed long before Google came up with its Search Plus My World (SPYW). Etc., etc.
Is Naver or Google better?
Naver’s page layout is much busier than Google; with lots of images, flash banners and sections….Google vs Naver.
| Search Engine market share (South Korea – Jan 2021) | Google – 76.55\% | Naver – 14.53\% |
|---|---|
| Internet penetration rate – South Korea | 97.22\% |
| Most popular websites worldwide (by time per visit) | Naver – 27.07 (2nd) |
If you haven’t been to Naver’s homepage yet, what’s likely to strike you right away is how similar it is to Yahoo’s. Naver’s homepage and its search results pages are much busier than Google’s, with lots of images, flash banners, sections, etc.: Well, this is what lies on the surface – the obvious differences.
Naver has been more of a social search engine right from the start, while Google is still getting there. Naver’s me.naver.com existed long before Google came up with its Search Plus My World (SPYW).
Is Naver better than other search engines?
But the quality of those sites is way better (perhaps, with the exception of the non-social part of organic search results). Naver prefers to have less stuff in its index, but to make sure that stuff is real.
So, basically, Naver is Yahoo! Answers, Blogger, YouTube and Google’s paid search combined. Searchers look for necessary information by browsing different types of Naver’s search results, such as the Q &A database, News search, Blog search, etc.
https://www.youtube.com/watch?v=1nEVLLg-eQ8