Does Facebook exchange still exist?

Facebook has decided to shutter its desktop ad exchange. The social media giant will shut down Facebook Exchange (FBX) as it tries to focus on securing part of the mobile-advertising market, according to Adweek.

Does Facebook run its own ad exchange for its inventory?

Facebook’s Ad Manager is, in fact, a DSP that solely and programmatically sells it’s own inventory – Facebook inventory (with the exception of Instagram inventory – which also can be accessed).

What is FBX ads?

What is FBX? FBX is Facebook’s version of ad retargeting. You may have already noticed more relevant ads as you surf the Internet. Ad retargeting isn’t new. But Facebook ad retargeting is becoming increasingly common.

What is Facebook Marketing good for?

It allows marketers to create and distribute quality content that’s helpful for users. And it allows sales and customer services reps to connect with consumers interested in a brand. It’s not about being spammy, annoying, or deceiving.

Where do Facebook ads appear?

Facebook News Feed: Your ads appear in the desktop News Feed when people access the Facebook website on their computers. Your ads appear in the mobile News Feed when people use the Facebook app on mobile devices or access the Facebook website through a mobile browser.

Where do Facebook ads run?

The places where you can run your ads are called Placements. Depending on the objective you choose when you create your campaign, your ads can appear on Facebook, Instagram, Messenger and Audience Network. Ads Manager groups placements by how people experience your ads across platforms.

How can I get free Facebook Marketing?

Here are 10 ways you can still use Facebook to promote your business for FREE!

1. Create a personal business presence using a fan page.
2. Maintain a robust brand presence.
3. Join Facebook groups.
4. Create your own group.
5. List your events.
6. Syndicate your blog.
7. Ask your network to share blog posts.
8. Reach out!