Why do brands keep changing their logo?

The logo is the face of the company, its product or services and connects the brand with its consumers. A new logo might also be created when a company gets divided and another entity is being created with new management. Both companies might go for a change in their logos to avoid confusion over their identities.

Why are so many companies changing their logos to flat designs?

It Looks Better on Screen The bulk of the market uses smartphones or tablets. Having said that, simpler designs look way better on screens. And that’s why flat logo designs are good. You want people to remember as much detail as they can from your logo.

Why do so many brands change their logos and look like everyone else?

There is a trend in logo design that started around 2017-2018. It’s as if many companies decided that being unique was a handicap and that it was better to be like everyone else. Many iconic fashion companies ditched their recognizable logos and switched to a bland and very similar version of a sans serif font.

Is Doritos really changing their logo 2021?

The crisp brand goes logo-free in an edgy new campaign. Tortilla chip brand Doritos is trying to get down with the kids by ditching its logo and tagline in a new campaign that aims to attract the attention of Gen Z.

Why is every company changing their logo color?

Following last Friday’s Supreme Court decision, companies as varied as American Airlines, Gap, and MasterCard changed their social-media insignias to rainbow-colored logos in support of the historic ruling. Doing so was a quick, visual way to align themselves with the LGBTQ community.

Why did Pringles change their logo?

The new logo was launched in the U.S. a few months ago, and the reason why Pringles waited until now to update the UK logo is they wanted it to coincide with the brand’s 30th anniversary in the UK. The original Pringles mascot – dubbed ‘Mr.

Should a company change its logo?

When people see a logo that looks outdated, they perceive an organization as out-of-touch with modern best practices. A good rule of thumb is to at least consider updating your logo once every five years.