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Why would Pepsi sell Tropicana?

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Why would Pepsi sell Tropicana?

PepsiCo’s (PEP) big sale of its Tropicana and Naked juice brands on Tuesday was in large part driven by a desire to better calibrate a vast portfolio of beverages to new consumer needs and improve the profit margins of them.

Is PepsiCo selling Tropicana?

PepsiCo has agreed to sell Tropicana, Naked and other North American juice brands for pretax cash proceeds of $3.3 billion. Pepsi will also receive a 39\% stake in a newly formed joint venture with buyer PAI Partners, a French private equity firm.

Does Pepsi still own Tropicana?

PepsiCo has owned the Tropicana brand since 1998, when the company bought it for $3.3 billion from the former Seagram Co. Despite these increases, juice has not been as profitable for PepsiCo, and it’s not where the company has been concentrating its efforts over the past year.

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What happened to Tropicana?

Tropicana is a very famous brand that sells fruit juice worldwide. On January 9th, 2009, the PepsiCo-owned brand decided to replace the existing packaging design for its best-selling orange juice with new packaging for the North American market.

When did PepsiCo sell Tropicana?

1998
PepsiCo bought Tropicana in 1998 and the Naked juice brand, also part of the sale Tuesday, about 10 years later. It was heading in another direction by 2018 when it bought SodaStream, the carbonated drink machine company, for more than $3 billion.

Who is PepsiCo selling Tropicana to?

PAI Partners
PepsiCo announced Tuesday that it has entered an agreement to sell Tropicana, Naked and other juice brands to PAI Partners, a European private equity firm with experience in the food and beverage space.

Who owns Tropicana?

PepsiCo
PAI Partners
Tropicana Products/Parent organizations
Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices.

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When did PepsiCo buy Tropicana?

Who makes Tropicana?

PepsiCo, Inc.

How is Tropicana juice made?

Oranges are washed and the juice is extracted by squeezing the oranges. Seeds and particles are strained out. Orange juice is pasteurized to ensure food safety. “During processing, natural components such as orange aroma, orange oil from the peel, and pulp may be separated from the orange juice.

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