Why did the Ford Edsel fail so miserably?

An expensive Ford didn’t look like a good option for most consumers. Actually, most people didn’t think the Edsel looked good, period. Ugly, overpriced, overhyped, poorly made and poorly timed, the Edsel was made for only two years. In the end, the failed program cost Ford $250 million [source: Carlson].

What made the Edsel so bad?

To make matters worse, the first Edsels built were plagued with production problems, enraging dealers. The public didn’t really understand this bizarrely-styled, badly-named, poorly-conceived car either. Whatever small chance of success the Edsel had when it debuted in 1958 was killed by an economic recession.

What year did they stop making the Edsel?

1959
At the heart of any big flop–like when Ford ended the Edsel 55 years ago, on Nov. 19, 1959–lies high expectations. The Edsel was named after Henry Ford’s son, no small honor, and it had its own division of the company devoted to its creation.

What is a 1958 Edsel convertible worth?

Data based on 31 auction sales. note: The images shown are representations of the 1958 Edsel Pacer and not necessarily vehicles that have been bought or sold at auction….Edsel Models.

What is an Edsel worth today?

Edsel products were priced from $2,484 (equivalent to $21,730 in 2020) to $3,766 (equivalent to $32,945 in 2020).

What is an Edsel Ranger?

The Edsel Ranger is an automobile that was produced and sold by the newly formed Edsel Division of Ford for the 1958–1960 model years. It was available in two-door coupes, four-door sedans, and two- and four-door hardtops with a convertible also offered in 1960.

How much did a 1959 Edsel cost?

Data based on 35 auction sales. note: The images shown are representations of the 1959 Edsel Ranger and not necessarily vehicles that have been bought or sold at auction….Edsel Models.

What is the value of a Ford Edsel?

“You can get them for less than $5000. Nice ones go for about $5000 to $10,000,” says Mike Hinsch of North Plains, Oregon, of cars like his 1958 Edsel Pacer two-door hardtop.