How do you choose which keywords you should optimize for?

5 tips for Helping You Choose the right keywords

1. Think like a customer. Identify your target audience and put yourself into the shoes of a customer when you create your initial list of keywords.
2. Study the competition.
3. Understand the long tail keyword.
4. Use keyword research tools.
5. Analyze the results.

Why would a smaller business want to optimize for long tail keywords instead of general keywords?

It’s much easier to rank for long-tail keywords than for more common keywords because fewer websites compete for high rankings in the result pages of Google. The longer (and more specific) your search terms are, the easier it is to rank for the term.

Does word order matter in keywords?

Yes, the order of the words in your keyword phrases is important. You can also use Google Suggest to research variations of the phrase in question that indicate the searcher intent. Simply go to Google and start typing the phrase to see the list of options that appear.

Do keywords have to be exact?

Do keywords have to be exact in 2020? No. Google now uses smart algorithms to match related terms based on user intent. Search is smart enough to serve the same content for related terms and alternate spellings, even when not an exact match query.

Does word order affect SEO?

Find out more in SEO Images article. In summary, we can say that the use of phrases with different word order on the page increases the quality of the content and the site’s position in the search results.

How do I know if I am Optimized SEO?

7 Signs that you might be over-optimizing your site

1. Keyword-rich anchors for internal links. Internal linking is good.
2. Non-relevant keywords.
3. Pointing all internal or external links to top-level navigation pages.
4. Using multiple H1s on a page.
5. Linking to toxic sites.
6. Keyword-stuffed footer.
7. Non-branded, keyword-dense URLs.