What are the types of filters found in Google Analytics?

Custom filters in Google Analytics can be divided into four groups: Exclude/Include. Lowercase/Uppercase….Lowercase/Uppercase filters

• Campaign Medium.
• Campaign Source.
• Campaign Name.
• Campaign Term.
• Campaign Content.
• Request URI.

What are filters on Google Analytics?

In Google Analytics, Filters are used by Views to segment the data into smaller groups. Filters can be used to include only specific subsets of traffic, exclude unwanted data, or search and replace certain pieces of information.

What are data filters?

Data filtering is the process of choosing a smaller part of your data set and using that subset for viewing or analysis. Filtering is generally (but not always) temporary – the complete data set is kept, but only part of it is used for the calculation.

Which order does Google Analytics filter data?

Correct Answer: The order in which the filters are applied.

How do I add filters to Google Analytics 4?

Create filters

1. Sign in to Analytics.
2. Navigate to the relevant property.
3. Click Admin > Data Settings > Data Filters.
4. Click Create Filter.
5. Enter a name for the filter.
6. Select a filter type (either Internal traffic or Developer traffic).
7. Select a filter operation (either Include only or Exclude).

What are the options for filtering data in Google Analytics answer?

To create a filter at the view level:

• Sign in to Google Analytics..
• Click Admin, and navigate to the view in which you want to create the filter.
• In the VIEW column, click Filters.
• Click + Add Filter.
• Select Create new Filter.
• Enter a name for the filter.
• Select Predefined to select from the predefined filter types.

Which are examples of goals in Google Analytics?

Examples of goals include making a purchase (for an ecommerce site), completing a game level (for a mobile gaming app), or submitting a contact information form (for a marketing or lead generation site). Defining goals is a fundamental component of any digital analytics measurement plan.

Which mediums are available in Google Analytics?

Examples of mediums are email, social, organic, ppc, cpc, and referral. Once Google receives a source and a medium, it places the traffic in an even larger category, called a channel. Examples of channels are: email, social, organic, direct and referral.

Where are filters in Google Analytics?

Sign in to Google Analytics.. Click Admin, and navigate to the view in which you want to create the filter. In the VIEW column, click Filters.