What is product length width and depth example?

Product Width: refers to number of separate product lines offered by a company. For example, the product width of Toyota may be 3, one each for product lines of sedans, pick-ups and SUVs. Product Depth: refers to the number of sub-categories within a product line.

What is a product explain width length and depth of a product mix?

Thus, it has a rather limited width. The product mix length refers to the total number of items a company carries within the product lines. The next one of the product mix decisions is the product mix depth. It refers to the number of versions offered for each product in the product line.

What is product line length and depth?

Conclusion. Product line is the number of similar product categories being sold to a similar target segment. The depth was the number of variants based on size, flavour, models etc of the product being offered.

What is product mix explain product line length in detail with example?

Length refers to the total number of products in a firm’s product mix. For example, consider a car company with two car product lines (3-series and 5-series). Within each product line series are three types of cars. In this example, the product length of the company would be six.

What is product depth example?

What is product depth? Product depth refers to the variation in products that a company offers within one product line. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.

What is product line depth?

Product line depth refers to the number of products offered under a product line.

What is product line example?

Examples of Product Lines The company’s product lines include footwear, clothing, and equipment. PepsiCo (PEP) owns, among many other lines globally, Frito Lay, Gatorade, Quaker Oats, and Tropicana.

What is a product mix width?

Width:- The width of the product mix refers to how many product lines the company carries. For Example:- proctor & gamble markets a fairly wide product mix consisting of many product lines including. food, household, cleaning , mechanical, cosmetics and personal care products.

What is an example of product width?

Width – Number of Product lines Width or breath of the product mix means the total number of product lines that a company offers to sell. For instance, if a company offers milk and yogurts, it indicates that it has two lines. Its product mix width is 4.

What is product width and depth?

product line breadth: The breadth of the product mix consists of all the product lines that the company has to offer to its customers. depth of the product line: Line depth refers to the number of subcategories a category has. product mix: The complete set of all products a business offers to a market.

What is an example of product line?

What is product line depth with example?

Product depth can include details like a product’s size, flavor, useful life and more. For example, if a company has a product line of potato chips that includes five flavors and three bag sizes, the product depth for the line is 15.

What is the difference between product line depth and product width?

Product Line Depth:It refers to how many variants are offered of each product in the product line. Product Width: The number of different product lines the company carries.The product mix width is the number of product lines in the product mix. A wide product mix increases the type of customers a firm can target.

What is the difference between product mix width and mix length?

The width is all about the number of different product lines the company carries. As mentioned in the previous example, Colgate has 3 product lines. Thus, it has a rather limited width. The product mix length refers to the total number of items a company carries within the product lines.

What is the average depth of the product mix?

Suppose a company’s first line depth is 8, and the second one is 10 then the average depth is 18. The length of the product mix means total number of products within the company product lines. For example, if a company has 10 product lines and each line has 3 products, then length is (10×3) = 30.

What makes up a product length?

All of the products themselves that fall within the scope of each product line are what make up the product length (i.e. the similar products which a consumer is likely to purchase to complete a task.) By way of example, consider a person who wants to paint his bedroom.