What is the Gillette the best man can get?

“The Best Men Can Be” is a corporate social responsibility advertising campaign from the Procter & Gamble safety razor and personal care brand Gillette.

What was the purpose of the Gillette commercial?

The new “We Believe” ad — a 48-second spot that Gillette shared on its social media accounts on Monday — plays on the company’s tagline of “Is this the best a man can get?” to address issues like bullying, sexual harassment and the #MeToo movement.

Did the Gillette ad hurt sales?

According to the chief financial officer of Gillette’s owners, P&G (Procter and Gamble), it didn’t. According to CNN Business, after the commercial aired, Gillette sales were in line with pre-campaign levels, by which we can infer that it didn’t make any difference, either positive or negative, to sales.

How much money did Gillette lose from the commercial?

CORRECTION: The Washington Examiner has updated this story to remove the suggestion that Gillette lost $8 billion due to its #MeToo-inspired advertising campaign.

Who did the Gillette commercial?

Kim Gehrig
The advert was directed by Kim Gehrig from the UK-based production company Somesuch, who also directed the 2015 campaign for Sport England, This Girl Can.

Who created the Gillette commercial?

It was created by the New York-based ad agency Grey and is called “We Believe.” And what the century-old, multibillion-dollar razor company, owned by the health and personal care giant Procter & Gamble, purports to believe is this: Its longtime slogan, “The Best a Man Can Get,” is ripe for an update.

Who is the man in the Gillette ad?

The video features an actor, who I was sure I’d seen in some television show, movie, or ad before, with an already shaven head, shaving his face in front of the mirror. We now know that the man’s name is Alex Montagnani and he’s an actor and professional MMA fighter.

What’s the problem with the Gillette ad?

A Gillette advert which references bullying, the #MeToo movement and toxic masculinity has split opinion online. The razor company’s short film, called Believe, plays on their famous slogan “The best a man can get”, replacing it with “The best men can be”. The company says it wants men to hold each other “accountable”.

Who is the new Gillette man?

We now know that the man’s name is Alex Montagnani and he’s an actor and professional MMA fighter.

Why is the Gillette ad offensive?

People are offended by the Gillette advert because they believe that it is blaming men for something men are not entirely responsible for. Bullying, harassment, aggressive behavior are things women can do, too, yet campaigns highlighting the ways women can be bad are nowhere to be found.

Who made the Gillette toxic masculinity ad?

Carolyn Tastad helps some of these ads get made. As the group president of P&G’s $30 billion North American business, Tastad oversees some of the world’s largest brands with ads exploring gender equality, and her role includes shaping the marketing direction these brands take.

https://www.youtube.com/watch?v=koPmuEyP3a0