Who is AllSaints target market?

Aiming towards a trendy, style aware niche with a target demographic of 18- 35, All Saints have adopted a unique approach to their marketing, retail and online strategies.

Is AllSaints a high end brand?

AllSaints is a great high-fashion brand, however, it may not be to everyone’s taste. They incorporate a lot of edgy designs and fabrics like real leather, that might not be to your style or perhaps their sizes aren’t perfect for your unique shape.

What type of brand is AllSaints?

fashion retailer
AllSaints is a British fashion retailer headquartered in London, UK. AllSaints sells menswear, womenswear, footwear, and accessories in 281 stores, and has approximately 2,400 employees across 27 countries and regions including the UK, France, Ireland, USA, Mexico, Canada, Russia, South Korea and China.

What are the fashion market levels?

The Many Market Levels of Fashion Brands

• VALUE MARKET.
• MASS MARKET HIGH STREET.
• MID LEVEL HIGH STREET.
• HIGH END HIGH STREET BRANDS.

Who are AllSaints competitors?

Farfetch is a company providing a platform for the luxury fashion industry. Abercrombie & Fitch is a specialty retailer of casual apparel for men, women, and kids. Ted Baker is a designer brand offering menswear, womenswear, and accessories. ASOS is an online retailer for fashion products.

How would you describe AllSaints clothing style?

The 70-strong AllSaints chain, for the uninitiated, is a little bit Goth. Its edgy clothing rails are a sea of black, beige, and grey. Its trademark motif is a skull and its speciality is the distressed look; clothes made to look well worn-in and scuffed Victorian-style boots without laces.

Who are all saints competitors?

Who owns All Saints Retail?

The owner of clothing retailers La Senza and American Apparel has bought fellow fashion chain All Saints in a deal set to secure hundreds of jobs. Investment firm Lion Capital has teamed up with American investor Goode Partners to buy the holdings of two Icelandic banks for an undisclosed sum.

Who are All Saints competitors?

What are mid level fashion brands?

Fashion. Fashion brands identified as mid-luxury in the U.S. market include Brooks Brothers, Hugo Boss, Zac Posen, Tommy Hilfiger, Ralph Lauren, and Burberry. Indochino is a manufacturer, selling mid-luxury custom-made business shirts direct to consumers.

Where Are All Saints clothes made?

All saints products are made in China, turkey, portugal and britain.