Why is influencer marketing so effective?

Influencer marketing is a great way to raise awareness and engage with an audience that wants to hear about your products. It’s also an effective type of marketing when done correctly, helping to grow your following and bring high-quality traffic to your site.

Is influencer marketing cost effective?

Better Metrics. The average cost for almost every metric on social media is cheaper with influencers. Whether it is a click, page view, like, whatever your cost per mile (CPM), an influencer brings it in for less. In fact, on average, social media advertising is 3x more expensive than influencer marketing.

How effective is influencer marketing Mediakix?

80\% Of Marketers Find Influencer Marketing Effective As more companies incorporated influencers into their marketing strategy in 2018, it appears that many of them found some success. A huge majority (80\%) of marketers find influencer marketing effective, and 35\% find it very effective.

How effective is influencer marketing in India?

Furthermore, nearly two-thirds of the Indian population follow an influencer. 100\% of marketing leaders have agreed that influencer marketing was a high or top priority for their marketing calendar for 2021, as per INCA influencer marketing survey.

What are the pros and cons of influencers?

Top 10 Being an Influencer Pros & Cons – Summary List

Being an Influencer Pros	Being an Influencer Cons
You can avoid physical work	No job security for influencers at all
Many influencers have free weekends	You have to put in lots of work
Good work-life balance	Your family may not like the idea

Why is influencer marketing on the rise?

The time spent on social media helps content creators to reach and attract a larger audience and influence more with their content. The rise of Influencer marketing has seen an influx of apps that connect brands and top influencers to create content together.