Advice

Do you have to capitalize Legos?

Do you have to capitalize Legos?

LEGO is always an adjective. So LEGO bricks, LEGO elements, LEGO sets, etc. Never, ever “legos.” We always use all caps.

Why is LEGO so successful?

Instead of offering kids ready-made toys, LEGO gives them the opportunity to build their toys — a much more challenging activity which kept kids engaged for hours. The LEGO System of Play becomes very successful and the company starts selling it to other countries.

How does LEGO create value?

LEGO adds value by enabling team building and problem solving in environments such as the workplace (through LEGO SERIOUSPLAY®, a consultancy tool).

How do you refer to Legos?

Please always refer to our products as “LEGO bricks or toys” and not “LEGOS.” By doing so, you will be helping to protect and preserve a brand of which we are very proud, and that stands for quality the world over.

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Are Legos correct?

If you say the word ‘lego’ to mean a singular LEGO brick, and ‘legos’ to mean multiple lego bricks, and people understand you, then ‘legos’ is the plural of ‘lego’ for your community of language users.

Is LEGO capitalized AP style?

She also says that the plural form of LEGO is LEGO. Not so fast, says my colleague Bill Cloud. He points to an entry in the AP Stylebook. Under “company names,” the stylebook advises: “Do not use all-capital-letter names unless the letters are individually pronounced.” So BMW, but not IKEA.

What makes Legos unique?

Molded in a thermoplastic polymer, acrylonitrile butadiene styrene, Legos are known for their durability, which is why you can pull out the 30-year-old Legos stashed in your parents’ basement and, dated color schemes aside, they’ll be the same as they ever were.

Who is Legos target audience?

The target audience of Lego is mainly the kids in 1 to 15 years age group. However, the company also has a large base of customers and followers among the grown ups.

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How does LEGO get consumers involved in marketing research?

Involve Customers Crowdsourcing of creative design is a fantastic way to engage with your customers. LEGO Ideas shows that crowdsourcing gets customers excited about not just the end-purchase of a product but also its development, which makes for a lengthy period of hype and anticipation.

How does LEGO segment their market?

According to Conny Kalcher, a Lego Group representative, the company uses six distinct personas to categorize their customers based on purchase and usage rates: Lead Users—people LEGO actively engages with on product design. 1:1 Community—people whose names and addresses they know.

Is LEGO a countable noun?

The noun lego can be countable or uncountable. In more general, commonly used, contexts, the plural form will also be lego. However, in more specific contexts, the plural form can also be legos e.g. in reference to various types of legos or a collection of legos.

Is LEGO an adjective?

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LEGO is always an adjective. So LEGO bricks, LEGO elements, LEGO sets, etc.