How did Warby Parker launch a successful brand?

Warby Parker is tangible proof that innovation is a key ingredient to every successful digital brand strategy. The company didn’t just make it possible to buy eyeglasses online. They also created the home try-on phenomenon: customers pick five frames they like and Warby Parker ships it postage-free.

When did Warby Parker start?

2010
Warby Parker/Founded
The company was founded in 2010 in Philadelphia by Neil Blumenthal, Andrew Hunt, David Gilboa, and Jeffrey Raider and is headquartered in New York City. The name “Warby Parker” derives from two characters that appear in a journal by author Jack Kerouac.

What is Warby Parker’s strategy?

Throughout their digital marketing strategy, Warby Parker stays focused on setting themselves apart from other, less-human companies. They create a community that attracts fans, converts them into customers, and keeps them engaged even when their followers aren’t in the market for new specs.

What was the message Warby Parker wanted to communicate to their target audience?

Warby Parker aimed to address a simple problem: Glasses are too expensive. They boldly shined a light on incumbents, claiming that the eyewear industry is monopolized by a single company that keeps prices high for its own gain.

What was the value proposition of Warby Parker that made them so successful in growing rapidly?

Warby Parker offers a winning value proposition – fashionable, quality glasses at an affordable price – and its commitment to doing good in the world makes it a star in the eyes of customers.

Who invested in Warby Parker?

The company’s largest investors include some big names such as Tiger Global Management, T. Rowe Price, General Catalyst, D1 Capital Partners and Durable Capital. Warby Parker took in about $120 million in August 2020 through a series G funding round, bringing its total capital raised to more than $536 million.

What radical idea did the founders of Warby Parker have?

Warby Parker was started to create an alternative. By circumventing traditional channels, designing glasses in-house, and engaging with customers directly, we’re able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price. We believe that buying glasses should be easy and fun.

What is Warby Parker mission statement?

Warby Parker mission statement is “to offer designer eyewear at a revolutionary price while leading the way for socially conscious businesses.” The statement shows that the company sought to usher in a new era of affordability coupled with quality, all focused on giving the customers the best shopping experiences.

What is the value proposition offered by Warby Parker?

What makes warwarby Parker’s story unique?

Warby Parker’s story was novel for several reasons including it was one of the first vertically integrated direct to consumer brands, it offered a unique home try on program where customers could try on five glasses at home for free and it had a great social mission. Do you like this content?

What is Warby Parker’s home try on program?

Warby Parker’s home try on program for its eyeglasses is like an online retailer’s version of free in-store samples. Customers are given the option of trying on five pairs of glasses at home which Warby Parker sends to customers free of charge.

What is warwarby Parker doing to help people with vision impairment?

Warby Parker has a mission of alleviating the problem of impaired vision. It is contributing by donating one pair of eyeglasses for every pair bought blends. As per its website over seven million pairs of glasses have been distributed through our Buy a Pair, Give a Pair program. The idea is to integrate social messaging with a social cause.

How does Warby Parker position itself against Luxottica?

Warby Parker has positioned itself strongly in segments in which Luxottica operates, giving Luxottica a run for their money. But How? Warby Parker realized that shopping eyeglasses was a social experience, where buyers took the opinions of their friends and family before making a buying decision.