Should I use long-tail or short tail keywords?

When searching for more specific results, web users tend to type a longer query (i.e.: a long-tail keyword) into Google or another search engine in order to get more relevant results. By contrast, if they are only searching for a general topic, then they’re more likely to enter a short-tail query of one or two words.

What is the difference between fat head and long-tail keyword phrases?

The “fat head” keywords are those super-popular keywords that get the highest search volume. These keywords are difficult to rank for, since so many sites are competing for the same words. “Long-tail” keywords, on the other hand, are longer and more specific.

Why use long tail keywords for SEO?

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.

Why would a company use Head words?

A head term, otherwise known as a head keyword, is a popular keyword that drives high search volume. Head terms are very competitive when it comes to ranking, and they are the opposite of long-tail keywords. These keywords generate relatively low search volumes, and they aren’t terribly competitive.

How do you optimize long tail keywords?

Long-tail keyword SEO metrics However, try to aim for the highest-volume, lowest-competition keywords you can find. Don’t get discouraged if you end up with a pile of keywords with less than 50 searches per month. Those small numbers will add up. Remember, 15\% of all Google searches have never been seen before.

What are 2 3 key differences between fat head and long tail keywords?

Fat head keywords are brief (1-2 words), general, and have a high search volume. A high amount of traffic results from fat head keyword searches. Long tail keywords are more specific phrases that have a low search volume, but consist of more quality traffic.

Why does having too much advertising space damage your search rankings?

Why does having too much advertising space damage a website’s search rankings? Search engines consider a site with lots of advertising space to be lower quality.

Which of the following keywords is a good example of a long tail search?

Long Tail Keywords are the longer, highly specific phrases people use when searching in search engines. Long tail keywords are search phrases with longer word counts. “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword.