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What is wrong with Myntra logo?

The e-commerce fashion giant Myntra has decided to change its logo after a woman activist filed a complaint with the state cyber police alleging that the logo was offensive towards women. The logo supposedly depicts a ‘naked woman’, and the activist took umbrage to the ‘offensive’ logo.

Online shopping portal Myntra has changed its logo, following a bizarre police complaint, which said that the logo was ‘offensive to women’. Activist Naaz Patel from Avesta Foundation, an NGO, had filed a complaint with the Mumbai Cyber Crime police in December last year and demanded that the logo be changed.

What is the meaning of Myntra?

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items.In May 2014, Myntra.com was acquired by Flipkart.

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Is Myntra logo changed?

Fashion e-tailer Myntra is changing its logo following a complaint by a Mumbai-based activist who alleged that the brand’s signage was offensive towards women. Sources close to the company confirmed the development and said Myntra is changing the logo across its website, app and packaging material.

What is the tagline of Myntra?

The month-long celebration began with the launch of a new brand campaign, highlighting the range of ethnic and festive wear and the convenience of shopping on Myntra, with the tagline,’Iss baar sirf tyohar manao, shopping Myntra pe chod do’.

Shashwat Das, Founder, almond branding shares a few learnings from the Myntra logo controversy. He also mentions a few international logos and slogans that were not taken lightly by the audience.

Who is CEO of Myntra?

Amar Nagaram (Jan 2019–Dec 31, 2021)
Nandita Sinha (Jan 1, 2022–)
Myntra/CEO
Myntra Appoints Nandita Sinha as CEO: All You Need to Know About New Myntra CEO. Nandita succeeds Amar Nagaram, who quit Myntra last month after leading the company as the CEO for nearly three years.