Is Rolex just marketing?

In addition, Rolex is perhaps the top mass luxury brand in the world today; even though they make on the order of a million watches per year as a company, they maintain an aura of quality and dignity that continues to draw consumers to their watches. It’s mostly marketing. Rolex watches are great, no doubt.

What are customers really buying Rolex?

Aficionados buy Rolex for its extremely high quality. They may be less interested in extremely fine, complicated craftsmanship in favor of having the best all-around watch for daily wear. Other Rolex customers don’t know much about watches, only that Rolex is the best.

Are Rolex customers loyal?

Rolex fans are some of the most loyal customers in the world, which begged us to ask the questions, “Why Rolex?” The possibilities are endless, it could be because your father passed on his heir loom, or because you are an adventurous explorer.

What is the best Rolex watch?

The most classic and covetable sports watch of all time, the Rolex Submariner is a true icon. Generally considered the world’s best diving watch, it’s a symbol of success, good taste, fine craftsmanship, rugged elegance and a love of the sea.

Is a Rolex watch a good investment?

A Rolex watch as an Investment. A watch can be a good investment, but like investing in cars, wine, art or any other tangible asset, it takes real expertise to make real money.

Which Rolex is the best?

The Rolex Submariner is one of the best Rolex watches to buy and could also be considered as one of the best Rolex watches to invest in. The Rolex Submariner set the standard for diving watches when it was launched back in 1953. It was the first wristwatch to be certified waterproof down to 100 metres in depth.

Is Rolex worth the money?

Purely in terms of necessity, no, a Rolex is not worth the money; but very few things are (other than food, water, shelter etc.). In terms of an original (in-house) piece of art that holds it’s value and provides utility, yes, a Rolex is well worth the money.