What are the two symbols hidden in the FedEx logo?

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FedEx. Perhaps one of the most famous logo hidden messages is the arrow seen between the “E” and the “X” in the delivery company’s name.

What is the secret symbol in FedEx?

FedEx. Hidden between the negative space of the letters e and x in the FedEx logo is an arrow pointing to the right. As Lindon Leader, the logo’s designer, explained to Fast Company, that arrow “could connote forward direction, speed, and precision,” but beauty (and meaning) is in the eye of the beholder.

What is the symbolism behind the FedEx logo?

The FedEx logo is mostly known for its tricky optical illusion. If you look closely between letters E and X, you’ll spot a white arrow. It stands for speed, accuracy, strive for perfection, and perseverance in achieving goals.

Is there an arrow in FedEx logo?

There is an arrow hidden in the FedEx logo. The clever use of the negative space between the last two letters has won the logo several awards and makes it one of the most effective ever created.

Is the arrow in FedEx intentional?

There is an arrow hidden in the FedEx logo. Leader and his team at Landor Associates, the consulting firm that was tasked with reinventing FedEx’s brand identity, developed over 400 versions of the logo, before noticing that putting a capital “E” and a lowercase “X” together created the suggestion of an arrow.

Is there a hidden arrow in the FedEx logo?

What does FedEx arrow mean?

Most people associate the FedEx logo with its subtle optical illusion. Look carefully between the letter E and X, and you’ll notice a white arrow, which represents speed, accuracy, persistence in pursuit of goals, and the quest for perfection.

Was the arrow in FedEx intentional?

The FedEx Arrow was indeed intentional! When Federal Express was renamed FedEx in 1994, design teams started working on the logo design and around 200 design concepts were tossed around to Frederick W. Smith, the chairman.

Does the FedEx logo have an arrow?

There is an arrow hidden in the FedEx logo. Leader and his team at Landor Associates, the consulting firm that was tasked with reinventing FedEx’s brand identity, developed over 400 versions of the logo, before noticing that putting a capital “E” and a lowercase “X” together created the suggestion of an arrow.

What does Amazon arrow mean?

This path from the first to the last letter of the English alphabet means to say that the e-commerce website offers an exhaustive range of products. Also, the arrow stands for continuous growth and perseverance in achieving goals. Those are the values shared by the big Amazon team.