What are the types of events in MICE?

MICE comprises four event subfields. They are Meetings, Incentive Travel, Conferences and Conventions, and Exhibitions.

What is the purpose of MICE events?

They are large-scale, often international gatherings usually centered on a specific theme or industry. MICE events are generally learning- and trade-related, with the exception of the “I” for incentives. These events are rewards and typically for entertainment.

What do you mean by MICE in event management?

Meetings, Incentives, Conferences & Exhibitions
Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. It is business tourism at its finest, aimed at bringing together top professionals from every sector in an enhanced, tailor-made hospitality setting.

What are the factors to be considered in order to successfully market MICE?

Several elements contribute to the success factors of the MICE industry. For the current study, areas identified were the business travelers, motivation, perception, satisfaction, marketing strategy, key performance indicator, technology trends, and challenges towards MICE industry.

What are the common activities of a meeting planner?

All meeting planners have similar responsibilities, which include establishing meeting objectives, selecting and inspecting the meeting site, scheduling the meeting, budgeting expenses, lining up speakers, and negotiating with suppliers of materials, food, and entertainment.

What are the reasons why companies and association organize MICE events?

Here are the top 5 reasons why MICE Industry must be bolstered by the government:

• MICE has a multiplier effect.
• MICE is more about Business and Trade.
• MICE is a platform for Transfer of Knowledge and Technology.
• MICE benefits multiple industry suppliers.
• MICE provides positive Image to the country.

How is MICE industry contribute to the hospitality industry?

The MICE industry is one of the hospitality industries most profitable sectors, as MICE travellers typically spend large amount of their budget on-site. MICE groups use the hotels banquet facilities the most, making them highly important for many hotels.

What are the sectors involved in MICE business?

Typical target customers of MICE include IT companies, banking, retail, pharmaceuticals, hospitality, food production companies, etc. The latest Convention Industry Council report claimed that 85\% of meetings in the U.S. are conducted at venues with lodging, generating more than 275 million room nights annually.

Who are the key players in MICE industry?

Major players operating in the MICE industry are Maritz, BI Worldwide, Ltd., ITA Group, Inc, One10, LLC, Meetings and Incentives Worldwide (M&IW), Creative Group, Inc., ACCESS Destination Service, 360 Destination Group, CSI DMC, Carlson Wagonlit Travel, IBTM, BCD Group, Cievents, ATPI Ltd, Conference Care Ltd, The …

What is a MICE event?

In general, MICE events are events and activities that involve attendees who share a common interest and gather in a place. The place for the gathering needs to be a venue arranged before hand. The venue will provide space and facilities necessary to satisfy the needs of those who attend the gathering.

What is the future of the MICE industry?

The MICE industry was worth $805 billion in 2017 and it’s expected to grow to $1.44 trillion by 2025. The coronavirus pandemic obviously has disrupted things, but recovery is expected and the industry will work in virtual events and adapt. MICE events are global magnets, as well as research and economic drivers. They’re here to stay.

What are mice/convention bureaus?

No matter what they are called, the MICE/Convention bureaus exist to promote their city as a place to hold meetings, conferences and business events and to support meeting planners all through the organizing process.

What does mice mean in tourism?

The term MICE (Meetings, Incentives, Conventions and Exhibitions) represents a sector of tourism which includes business events and activities.