What is affinity category in Google Analytics?

What is affinity category in Google Analytics?

Affinity Category (reach) is a Dimension in Google Analytics under the Audience section. Affinity Category (reach) Definition: Indicates that users are more likely to be interested in learning about the specified category.

What is an affinity audience on Google?

Google’s affinity audiences are groups placed into predefined buckets of general interests. These audiences are created by Google based on browsing and search history. In-market audiences are users who have shown intent to compare and purchase a specific category of product.

What are affinity audiences?

Affinity Audiences are TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale. Google Ads uses a users browsing history, time on pages visited and then associates an interest category with the users browser.

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What are the Google affinity categories?

Full List of Google’s Affinity Categories

  • Art & Theater Aficionados.
  • Auto Enthusiasts. Auto Enthusiasts » Motorcycle Enthusiasts.
  • Avid Investors.
  • Beauty Mavens.
  • Business Professionals.
  • Business Travelers.
  • Comics & Animation Fans.
  • Cooking Enthusiasts. Cooking Enthusiasts » 30 Minute Chefs.

What is Google target audience?

According to Google, “Audiences are groups of people with specific interests, intents, and demographics, as estimated by Google. You can select from a wide range of categories – such as fans of sport and travel, people shopping for cars, or specific people that have visited your site.”

How do I use Google Ad audience?


  1. Sign in to your Google Ads account.
  2. Click Audiences in the page menu.
  3. In the “Audiences segment” module, click Edit Audience segments.
  4. Click Select an ad group and then select a campaign and ad group from the list that appears.
  5. Select the audience segments you want your campaign to reach.
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What is the difference between affinity audience and in-market audience?

Affinity: Reach users based on what they’re passionate about and their habits and interests. Detailed Demographics: Reach users based on long-term life facts. In-market: Reach users based on their recent purchase intent.

What is the difference between affinity category and in-market segment?

Affinity Category —Affinity categories are used to reach potential customers to make them aware of your brand or product. These are users higher in the purchase funnel, near the beginning of the process. In-Market Segment —Users in these segments are more likely to be ready to purchase products or services in the specified category.

What is the difference between affinity audiences and in-market audiences?

Affinity Audiences and In-Market Audiences both take into account a user’s search history, social activity, and content consumption patterns, among other signals. These distribution options may utilize similar data points, but the way they categorize individual users into wider audiences is very different.

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What are individualindividuals looking for on Google Ads?

Individuals in this audience have indicated that they are actively in-market for a specific category such as “Autos & Vehicles” or “Real Estate” or “Travel” or any of the other audiences currently available from Google. Think about how you might purchase a car.

What are interests and audience reports in Google Analytics?

Interests —User behaviors segmented by affinity and marketing categories Behavior —Comparisons of new and returning visitors, how often return visits occur and how long visitors spend on your site Technology —The browsers, operating systems and networks of your website visitors Now, let’s dive into the Audience report sections of Google Analytics.