How important is above the fold?

By including relevant information and user-actions above the fold, your website will keep visitors engaged — right from the start. With this, the chances of your visitors exploring your offerings will be higher. And, the better the visitors understand your offerings, the better they are positioned to make a conversion.

What does above the fold mean in marketing?

Above the fold refers to the part of an email message or webpage that is visible without scrolling. It refers to a printing term for the top half of a newspaper which is, literally, above the place in the newspaper where it is folded in half.

What does above the fold mean why does it matter in search in general to a website?

Above the fold for a website refers to the content a viewer sees before they scroll down. It’s prime real estate that receives the most attention from your visitors because it’s the first thing they see, which is why it should immediately pull the reader in.

What is above the fold in email?

Above the fold is the content that you can see instantly after opening a newsletter or website on any device without any additional effort. In email design, the above-the-fold area is about 350 pixels high and 650 pixels wide. This is the area that your subscribers see first after clicking opening any message.

How do you optimize above the fold?

Using a responsive design that automatically adjusts to fit the device helps to ensure the area above the fold is optimized across platforms. However, for many websites, it’s best practice to design for the mobile version first to make sure the area above the fold looks as good as possible.

What is above the fold in SEO?

What is above-the-fold SEO? “Above the fold” basically means how Google (and users) see your content when your page loads and without having to scroll. The “fold” refers to the invisible line dividing the content you see before scrolling, and the content you see after you start scrolling down the page.

How do I optimize above the fold content?

How to optimize above the fold content

1. Add a powerful H1 tag.
2. Add keywords in the opening paragraphs.
3. Optimize for Google featured snippet.
4. Add visible call to action buttons.
5. Make sure that there is text content above the fold.
6. Add Alt text for images.
7. Disable lazy loading for above the fold images.

What is the fold in email marketing?

The length of the email will depend on a few factors to ensure an email marketer is best optimizing their marketing communication. The Email Fold Line is anything that a user can see instantly when opening up an email without any additional effort required.

Does above the fold affect SEO?

Quick answer: yes. Long answer: there is not much information out there on how pushing your main content above the fold directly impacts SEO in 2019. Anecdotal research shows that the highest ranking sites also tend to show content above the fold – which can be a critical signal.